What lessons should be learned from the hibernation of the North American film market in 2015？
Special feature of 1905 film network Looking back at the North American film market in 2014, the number of films released in the whole year was 687, with a total box office of 10.35 billion US dollars, which was 5.2% lower than last year’s 10.9 billion, which can be regarded as the biggest decline in the past decade. The annual number of people watching movies is even moreSet the lowest value after 1994,It is 1.26 billion. And it should be noted that,In 2014The average ticket price in North America rose from $8.13 in 2013 to $8.15. If the increase in ticket prices and the improvement of cinema sales services didn’t help offset the impact of low traffic, the percentage of total box office decline in North America in 2014 was still more than 5.2%.
[Let the box office speak] How small is the "off-year"? Champion data tells you
What is the reason for such a bleak number? Now, in fact, the ending of the North American film market in 2014 is still decent. The Hobbit: The Battle of the Five Armies, The Magic Black Forest and Interstellar all performed well, and they rounded off the head and tail with Captain America: The Winter Soldier and Lego Movie, which were popular at the beginning of the year, and lost in the exaggerated and declining summer file. In 2014, the total box office of summer file was 4.006 billion, and the income dropped by 15% compared with last year. Including the ticket price fluctuation factor, this is the worst summer file box office in North America since 1992. Tim Werner, CEO of Ximanke Studios (the third largest cinema in the United States), said: "July really hit Hollywood hard. We actually didn’t recover at all. "
Although "Transformers 4: Extinction and Rebirth" has made a worldwide box office of $1 billion, its domestic box office performance and word-of-mouth in North America are not as good as the first three series, Sony’s combative "Extraordinary spider-man 2" has also become a dud, and The Hunger Games 3: Mockingbird (I) is still not as popular as the previous series, although its box office is considerable. Before the appearance of Guardians of the Galaxy, a big black horse, the North American film market was a gray place. The most depressed summer file in eight years directly confirmed the tone of "small year" in 2014, and this "small" also obviously floated on the year-end data.
[Local champion: 332 million]
Guardians of the Galaxy, the box office champion in 2014, although it is not easy to settle the veteran’s 332 million US dollars box office, this figure is placed in the fifth place on last year’s list, which is quite different from the 424 million of Hunger Games 2: single spark can start a prairie fire, which topped the list last year, not to mention The Avengers, which won 623 million the year before last.
[Animation Champion: 257 million]
The cartoons in 2014 were depressed. Only one movie, Lego Movie, made the top five, with a box office of only $257 million, followed by big hero 6 with 211 million and Dragon Trainer 2 with 177 million. Compare last year: $400 million for Frozen, $368 million for Daddy Steal 2 and $268 million for monsters university.
[Publisher champion: 1.769 billion]
The total box office of FOSS in the 20th century this year was 1.769 billion, which was 69% higher than that in 2013. It is gratifying that FOSS jumped from the sixth place of annual distributor last year to the first place this year, but the figure of 1.769 billion is still mediocre. In 2013, the total box office of Hollywood studio TOP1 Warner Bros. was 1.863 billion, the total box office of champion Sony in 2012 was 1.792 billion, and Paramount Pictures, which ranked first in 2011, won 1.957 billion dollars. This year’s figure of 1.769 billion is also the lowest in six years after 2008.