Litchi news The Nanjing Municipal Education Bureau issued the "Implementation Opinions on Compulsory Education Enrollment in the City in 2023" today. What are the main contents of compulsory education enrollment in the city? How to arrange the working hours? Let’s get to know each other

　　01

　　Overall situation

　　The enrollment policy of compulsory education in Nanjing in 2023 is consistent with that in 2022, and the schedule has been fine-tuned according to the work requirements.

　　In 2023, the enrollment of compulsory education in Nanjing still adheres to three principles:

　　First, adhere to localized management. City Education Bureau is responsible for formulating the implementation opinions of compulsory education enrollment in the city; Based on this, the Education Bureaus of all districts are responsible for formulating the implementation plan of compulsory education enrollment in this district and organizing enrollment. After the education administrative department of each district announces the implementation plan and detailed rules for compulsory education enrollment in this district, the compulsory education schools in the relevant districts can start the enrollment work, and it is strictly forbidden to carry out enrollment violations such as reception consultation, information registration, receiving resumes and issuing brochures in advance.

　　The second is to insist on admission without examination. All compulsory education schools must strictly abide by the "Compulsory Education Law" exemption from entrance examination, and may not enroll students by written examination, interview (talk), evaluation, etc., and it is strictly forbidden to use all kinds of competition certificates, competition results or grading certificates as the basis for enrollment. Public schools take registration or written notice of admission. If the number of applicants in private schools exceeds the number of enrollment plans, all applicants will be randomly assigned by computer; If the number of applicants does not exceed the number of enrollment plans, they will be admitted at one time.

　　The third is to adhere to the principle of fairness. We will fully implement the Compulsory Education Law, the Law on the Protection of Minors and other laws and regulations to effectively protect the right of every school-age child to receive compulsory education. Strengthen the legal responsibility of the government, and do a good job in controlling dropout and protecting education according to law; Do a good job in the enrollment and service guarantee of left-behind children and adolescents, children and adolescents with special needs, students with financial difficulties in their families, and disabled children and adolescents. Adhere to public schools and make overall arrangements to ensure that eligible children can receive compulsory education in the inflow areas.

　　02

　　Work reminder

　　Start time of enrollment:

　　From May 10th.The Education Bureaus of all districts will announce the implementation plan and detailed rules of compulsory education enrollment in this district one after another, and clarify the enrollment methods, registration requirements, work schedule and teaching area of compulsory education schools in this district. Relevant information can be found on the government website of the Education Bureaus of all districts.From May 18th.All compulsory education schools will disclose information about enrollment through different channels, such as the school website, WeChat WeChat official account and posting.

　　Hot school computer allocation:

　　Continue to implement the computer allocation method for vacant places in hot public schools. Students with household registration in this city who need to participate in computer random allocation should fill in the allocation volunteers according to their own household registration and school enrollment scope. Young students can choose up to two private primary schools and hot-spot public primary schools to register, while junior students can choose up to two private junior high schools, hot-spot public junior high schools and Nanjing Foreign Language School to register. Continue to implement the computer random allocation policy of "twins (multiple births) binding".

　　Balanced placement of compulsory education:

　　Strict implementation of compulsory education schools balanced placement requirements, adhere to the sunshine placement, it is strictly forbidden to set up key classes, fast and slow classes and experimental classes, and it is not allowed to divide fast and slow classes in disguised form in the form of layered classes. Schools in all districts should do a good job in student registration and management in strict accordance with the regulations on student status management, timely input student information into the national primary and secondary school student status information management system, strengthen the examination of new student status registration, and ensure that the enrollment plan, admission list, student status registration and actual school attendance are consistent. Schools in all districts are not allowed to handle the registration and transfer procedures for students enrolled in violation of regulations and students transferred in violation of regulations.

　　Enrollment of junior middle school in Nanjing Foreign Language School;

　　The enrollment policy of junior middle school in Nanjing Foreign Languages School remained stable. According to the relevant regulations of the Ministry of Education, Nanjing Foreign Languages School only conducts language proficiency assessment for junior middle school enrollment, and the assessment content is strictly based on the primary school curriculum standards, and the Municipal Education Bureau organizes experts to review and check. Please pay attention to the official website of the school and the official WeChat for the specific enrollment policy.

　　03

　　job requirement

　　Full implementation of "sunshine enrollment"

　　The education administrative departments of all districts shall announce the implementation plan and detailed rules for compulsory education enrollment to the public through government websites and other channels within the specified time; Schools should disclose relevant information about enrollment in a timely manner through various channels.

　　Adhere to the implementation of the "eight prohibitions"

　　According to the requirements of the Ministry of Education and provincial offices, the enrollment of compulsory education in Nanjing in 2023 still adheres to the requirements of "eight prohibitions":

　　● It is strictly forbidden to enroll students in advance, unplanned enrollment, over-planned enrollment, "pinching" enrollment, and illegal cross-regional enrollment;

　　● It is strictly forbidden for private schools run by public schools to recruit students in the name of public schools;

　　● It is strictly forbidden to mix enrollment between schools and transfer illegally after enrollment;

　　● It is strictly forbidden to organize or jointly organize various examinations with social training institutions for the purpose of selecting students, or use the examination results organized by social training institutions as the basis for enrollment;

　　● It is strictly forbidden to compete for students by means of high material rewards, free tuition fees and false propaganda;

　　● It is strictly forbidden to recruit students who have been admitted to other schools;

　　● It is strictly forbidden to recruit students on loan, separate their nationality, and hang up their school status;

　　● It is strictly forbidden to charge school selection fees, sponsorship fees linked to enrollment and tuition fees across semesters.

　　04

　　time management

　　6 May (Saturday)

　　The Municipal Education Bureau issued the Notice on Doing a Good Job in Compulsory Education Enrollment in 2023.

　　From May 10th (Wednesday)

　　The education administrative departments of all districts announced the implementation plan of compulsory education enrollment.

　　May 17th (Wednesday)

　　The education administrative departments of all districts shall complete the examination and filing of admission materials for public and private schools in the region.

　　From May 18th (Thursday)

　　Public schools issue admission notices, and private schools issue enrollment brochures to clarify matters related to enrollment and registration.

　　19 -20 May (Friday-Saturday)

　　Primary school graduates who study in different regions will return to the designated place of the Education Bureau of the district where their household registration is located to register.

　　May 27th-28th (Saturday-Sunday)

　　Private consistent schools solicit the willingness of primary school graduates to go straight to junior high school, and the student guardians go through the relevant formalities and sign for confirmation.

　　Urban public primary schools organize primary school freshmen to register on the spot, and other districts can refer to the implementation.

　　May 31 (Wednesday)

　　Education bureaus in all districts announced the computer random allocation plan for private schools and hot public schools.

　　June 3 -4 (Saturday-Sunday)

　　Primary school graduates fill in computer allocation volunteers.

　　June 10th-11th (Saturday-Sunday)

　　Primary school freshmen fill in computer allocation volunteers.

　　June 24th (Saturday)

　　Randomly assign computers to private schools, hot public schools and Nanjing Foreign Language School simultaneously, and publish the results.

　　June 25th (Sunday)

　　City Education Bureau opens online inquiry of computer allocation results.

　　July 1st (Saturday)

　　Nanjing Foreign Language School organizes language proficiency assessment.

　　From June 25th to July 5th.

　　Students who have been randomly assigned by computer or passed the language proficiency assessment of Nanjing Foreign Languages School and their guardians will go to the relevant schools to go through the admission confirmation procedures on the spot. The deadline is 17:00 on July 5.

　　Before August 10th.

　　Public and private schools issue admission notices (or publish the list of new students) to complete the enrollment work.

　　Questions and Answers on Enrollment of Compulsory Education in the City in 2023

　　1. What is the main spirit of the city’s compulsory education enrollment policy this year?

　　This year, the city’s compulsory education enrollment policy will remain stable, continue to implement the relevant requirements of the Ministry of Education and the Provincial Department of Education on enrollment work, consolidate the achievements of enrollment reform such as "citizens recruit the same way" and "admission without examination", further standardize the enrollment order, promote educational equity, maintain a good educational ecology, boost the "double reduction" of compulsory education and standardize the development of private compulsory education.

　　2. How to carry out compulsory education enrollment in Nanjing this year?

　　Nanjing compulsory education enrollment work implements localized management. City Education Bureau is responsible for formulating the implementation opinions of compulsory education enrollment in the city; The District Education Bureau is responsible for formulating the implementation plan and detailed rules for the enrollment of compulsory education in this district, and organizing the enrollment; Primary schools and junior high schools carry out enrollment-related work in accordance with the requirements of the exemption admission policy. After the implementation plan of the District Education Bureau is announced, the compulsory education schools in the relevant districts can start the enrollment work.

　　3. How to inquire about the enrollment policies of compulsory education in all districts and schools?

　　From May 10th, the Education Bureaus of all districts will announce the implementation plan and detailed rules of compulsory education enrollment in their respective districts, and clarify the enrollment methods, registration requirements, work schedules and teaching areas of compulsory education schools in their respective districts. Relevant information can be found on the government affairs websites of the Education Bureaus of all districts. From May 18th, all compulsory education schools will make public information about enrollment through the school website, WeChat WeChat official account and posting.

　　4. What are the conditions for school-age children and adolescents with household registration in this city to enter schools in teaching areas?

　　Public schools implement registration, and the conditions for school-age children and adolescents to register in schools in teaching areas are as follows: they should have a household registration in the teaching area, and their household registration should be in the same household registration as their parents (or their legal guardians) in principle, and the household registration should be consistent with their actual permanent residence and property certificate (property certificate refers to the house ownership certificate, and the holder is the legal guardian of school-age children and adolescents), as well as other requirements.

　　In addition to the above conditions, those who meet the following conditions can also register in schools in the teaching area: (1) Children and adolescents are registered with their parents (or their legal guardians) and live in the teaching area, while the other is an active soldier who does not work in Nanjing, works in other places, works in agriculture or settles abroad; Parents divorced, their children’s household registration with the legal guardian, and live in the teaching area. (2) Both parents are active servicemen who do not work in Nanjing or experts and technicians who are sent abroad to work, and their children have separate accounts or live with their grandparents in the teaching area.

　　5. What are the age requirements for entering the first grade of primary school this year?

　　According to the relevant regulations of our province, children must be at least 6 years old to enter primary school, and children born between September 1, 2016 and August 31, 2017 should be enrolled this year. If school-age children in Nanjing need to delay their enrollment due to physical condition and other reasons, their parents or other guardians shall apply and provide medical records or other valid materials issued by medical institutions at or above the second level, which shall be approved by the education administrative department of the district where the household registration is located.

　　6. What materials should I bring for the registration of new students in registered primary schools in this city?

　　School-age children and their parents (or their legal guardians) register at the designated place of the District Education Bureau, and bring their parents (or their legal guardians) and school-age children’s household registration book, house property right certificate and other relevant documents (certificates).

　　7. Why does Xiaoshengchu need primary school registration information?

　　The student status information of primary school graduates is an important basis for the registration of freshmen. The student status information usually includes the student’s name, ID number, the name of the primary school, etc. The relevant information provided at the time of enrollment should be consistent with the primary school registration card to ensure that the student information at the time of junior high school registration can correspond to the student information at the primary school. Primary school graduates studying in Nanjing from other places also need to provide accurate information about their school status, otherwise they will not be able to register for junior high school in Nanjing.

　　8. How to participate in computer random allocation?

　　Students who are interested in studying in private schools, hot public schools with computer allocation plans, and Nanjing Foreign Languages School can register for computer random allocation at designated places in each district if they meet the requirements of the district where they are registered. Computer random allocation of volunteers must comply with the relevant provisions of my household registration and school enrollment scope. Students from junior high school to junior high school can choose at most two private primary schools and hot public primary schools to register, while students from junior high school can choose at most two private junior high schools, hot public junior high schools and Nanjing Foreign Language School to register.

　　After registration, if students are randomly assigned by computer (when the number of applicants is less than the number of enrollment plans, the enrolled students are regarded as assigned), they need to go to the school site to confirm during June 25th-July 5th, and complete the relevant follow-up procedures. The deadline is 17:00 on July 5th. Those who fail to confirm at the site after the deadline are deemed to have given up. If you are assigned by two schools at the same time, you need to clearly choose one of them.

　　Parents can voluntarily apply for "binding twins (multiple births)" when their twins (multiple births) children participate in computer random allocation registration. If you are bound to participate in computer allocation, the twins will be assigned as one number and will be assigned at the same time or not; If parents do not apply, twins (multiple births) children will participate in computer allocation separately like other ordinary students.

　　9. How does the school randomly assign students through the computer?

　　If the number of applicants participating in computer random allocation in private schools exceeds the number of enrollment plans, all applicants will be admitted by computer random allocation; If the number of applicants does not exceed the number of enrollment plans, they will be admitted at one time. When the enrollment plan of junior middle school in private consistent schools is less than the number of students directly needed by their primary schools, they will only be admitted by computer random allocation; If there is still a surplus after ensuring the direct demand of primary schools and the excess places are less than the number of applicants, they should also be admitted by computer random allocation.

　　If the number of applicants in hot public schools with computer allocation plans exceeds the number of published computer allocation plans, all applicants will be randomly allocated by computer; If the number of applicants does not exceed the number of computer allocation plans announced, they will be admitted at one time.

　　10. Can I go back to the school in the teaching area if I am not assigned to participate in computer random allocation?

　　Those who participate in the registration but are not randomly assigned by the computer or choose to give up after being assigned, shall be enrolled by the education administrative department of the district in accordance with the policies of the district. Students who are sent by computer and confirmed to be admitted to the sending school shall not be admitted to other schools again, nor shall they return to public schools in the teaching area.

　　11. Is computer random allocation organized and implemented by the education administrative department or the school?

　　Computer random allocation is organized and implemented by the higher education department of the school in accordance with the unified operating rules formulated by the whole city. No matter private or public schools are allowed to organize computer random allocation by themselves. The computer random allocation process must be attended by a notary public, and the whole process is subject to public supervision, and the allocation results are announced to the public in real time.

　　12. How does Nanjing Foreign Language School recruit students this year?

　　According to the relevant regulations of the Ministry of Education, foreign language specialized schools with the qualification of recommended students in colleges and universities determined by the Ministry of Education can conduct language tests. In 2023, the enrollment of junior middle school students in Nanjing Foreign Languages School was only conducted with language proficiency assessment. The assessment content was strictly based on the primary school curriculum standards, and the Municipal Education Bureau organized experts to review and check. If the number of applicants exceeds 8 times of the enrollment plan, the list of students participating in the language proficiency assessment will be determined by computer random allocation. Nanjing Foreign Languages School has formulated specific enrollment brochures, which will be announced to the public after being examined and approved by the Municipal Education Bureau.

　　13. How do school-age disabled children and adolescents enter school?

　　There are 15 special education schools in Nanjing, which are blind, deaf and mentally retarded. Nanjing School for the Blind recruits students with visual impairment for the whole city, Nanjing School for the Deaf recruits students with hearing impairment for the whole city, and special education schools in all districts recruit children with disabilities (except children with visual impairment and hearing impairment) for their own districts. The placement of disabled children and adolescents in school follows the principle of "integration of general school and Pute". Compulsory education ordinary schools shall not refuse school-age disabled children and adolescents who have been identified by the education diagnosis and evaluation of special education expert committees in various districts and can receive general education to study in regular classes or return to school after suspension from school. Government departments and parents should effectively protect the right of school-age disabled children and adolescents to receive compulsory education. For children and adolescents with disabilities who cannot go to school for physical reasons, the education administrative department should provide them with home-schooling or distance education according to their needs, and bring them into the school roll management.

　　14. Who are the policy care targets for compulsory education enrollment?

　　In the process of compulsory education enrollment, give appropriate care to the children of the following objects: martyrs; Soldiers who died in the line of duty, active servicemen in counties (cities), desert areas and remote areas designated by the state and special, first and second-class island troops designated by the army; Police heroes and policemen who died or were disabled in the line of duty; National model workers, qualified high-level talents and outstanding returned overseas students, and people who have made important contributions to Nanjing’s economic and social development. Children who meet the requirements of the national comprehensive fire rescue team shall be implemented in accordance with the spirit of relevant documents. The care policy is equally applicable to public schools and private schools.

　　15. How to ensure the balanced placement of compulsory education schools?

　　This year, we will continue to promote balanced placement in the city and promote educational equity. The school strictly balances teachers, students and educational resources after freshmen enter school. Adhere to the sunshine placement, strict and balanced placement, it is strictly forbidden to set up key classes, fast and slow classes and experimental classes, and it is not allowed to divide fast and slow classes in disguised form in the form of layered walking. The municipal and district education administrative departments will strengthen supervision and urge schools to scientifically formulate placement plans as required, and allocate students and teachers in a balanced manner; The placement process must actively accept the supervision of professional ethics supervisors, responsible inspectors, discipline inspection departments, parents and media representatives to ensure standardized procedures and transparent operation; Publicize the placement plan, placement results, teacher team, etc. according to the specified time, so as to be fair, just and open.

　　(Source: Nanjing Education Publishing)

Every reporter Jing Wong, every editor Zhang Haini　　　　

Today (September 20), four iPhone 16 series models that have received much attention are officially released. Before 9: 00 a.m., the reporter of national business daily came to the Apple Direct Store in Shenzhen Yitian Holiday Plaza. With the increase of people’s flow, the staff were putting up more black fences for queuing, and the store was also very lively. In addition to taking the "fruit powder" of the new machine, there were some consumers who came to experience the new machine.

According to the staff of Apple Store, consumers who make an appointment in advance can enter the store to get a new machine. There is no iPhone 16 Pro /Pro Max in stock in the store, but iPhone 16 and iPhone 16 Plus can be purchased directly.

"iPhone 16 Pro Max increases the price by 300 ~ recycling around 400 yuan." The reporter noticed several "scalpers" who were trading at the scene. They carried more than a dozen apple shopping bags. When they saw the users who got the new machine from the Apple store, they would take the initiative to ask about recycling the new machine. It is reported that the vast majority of "scalpers" mainly compete for the iPhone 16 Pro Max version, especially the 256G memory version.

As for iPhone 16 and iPhone 16 Plus, "scalpers" don’t accept the goods, and most iPhone 16 Pro are recycled at the original price or increased by 30~50 yuan. In fact, at present, many e-commerce platforms have set off a round of subsidy wars, especially in Pinduoduo. The starting price of iPhone 16 in official website starts at 5,999 yuan, and Pinduoduo goes straight to 600 yuan; IPhone 16 Plus(512GB) started at 9999 yuan in official website, and was subsidized by Pinduoduo, which saved 1000 yuan. This also caused the two models to be "broken" (referring to the situation that the secondary market price fell below the selling price) before they were officially released.

At 8: 00 pm on September 13th, Apple’s iPhone 16 series models officially opened for pre-sale, and many "fruit powders" rushed to Apple’s official website at the first time. At the same time of the first batch of new machines "Secondlight", "Apple official website collapsed" also rushed to Weibo for hot search.

National business daily reporter noted that the current delivery date for ordering iPhone 16/16 Plus from Apple official website is September 23; IPhone 16 Pro is October 11th; Pro Max has the longest delivery date, from October 11th to October 18th. It is worth noting that the delivery date of the best-selling iPhone 15 Pro Max last year was extended to November 14 to November 21, which means that consumers have to wait for about two months after placing an order, which may mean that some users have less demand for the latest iPhone Pro model.

The reporter randomly asked several "scalpers" at the scene as consumers who bought new machines, and learned that according to the color and memory of specific models, iPhone 16 Pro Max is generally recycled at a premium of 300~400 yuan, while it is sold at a premium of 800~1000 yuan. In other words, the "scalper" can earn a net difference of several hundred yuan by selling a mobile phone.

An online seller said, "iPhone 16 Pro has increased less this year, but Pro Max is still increasing the price, but it may reduce the price quickly. It is estimated that it will be sold by adding a few hundred yuan in the afternoon."

Unlike last year, consumers generally pursued large memory, which led to a large premium. This year, large memory is not very popular. After asking a number of "scalpers", the reporter learned that iPhone 16 Pro Max 256GB is relatively more popular. In addition, when the reporter first arrived at the Apple Store, the scalper could sell this model at a premium of nearly 1,000 yuan, but after one hour, the premium has dropped to 600~700 yuan. "Pro Max version of white is more popular, there are too many gold goods, you just need to add 600 yuan." A "yellow cow" said.

In the early morning of September 10th, Apple officially released the new iPhone 16 series, which has been upgraded in appearance, image and chip. Specifically, the two models of iPhone 16/16 Plus adopt A18 chips based on the second generation 3nm process; Pro/Pro Max models use the upgraded A18 Pro chip. All four models are equipped with new camera control buttons, which can be pressed to bring up the camera application, and can be used as a shutter when taking pictures by clicking; Long press to record video; Sliding left and right can also achieve zoom and so on. In addition, this button can also be used as an "AI portal". For example, when a user holding an iPhone 16 sees a restaurant, he can take a picture of the restaurant by pressing "Camera Control", and then Apple Intelligence can automatically bring up the opening hours, evaluation, reservation and other options of the restaurant.

In this year’s conference, AI-related words such as Apple Intelligence and Machine Learning were mentioned many times, showing that Apple attaches importance to the AI field. In addition, in the face of severe economic environment and competitive pressure from China manufacturers, Apple urgently needs a catalyst to rekindle the demand in China market. At present, Apple Intelligence is the trump card in its hands. However, the time when Apple Intelligence went public in China is still uncertain, which also leads to the lower-than-expected sales of iPhone 16 Pro series.

Guo Ming, an analyst at Tianfeng International, said on social platforms a few days ago that the pre-order sales of iPhone 16 series were estimated at about 37 million units in the first weekend, which was about 12.7% lower than that of iPhone 15 series in the first weekend last year. He further said that the delivery time of the iPhone 16 Pro series was significantly lower than that of the 15 Pro series. In addition to the increase in stocking before pre-order, the key point was that the demand was lower than expected from the year-on-year decrease in sales at the first weekend.

However, Guo Ming believes that although the pre-order sales of Pro series declined year-on-year, the production plan of the supply chain will not change much in a short time, and Apple still has the opportunity to improve sales after the launch of Apple Intelligence and the subsequent peak season promotion ("double 11"). However, if the Apple Intelligence launched in the fourth quarter of 2024 and the peak season promotion have limited help to the iPhone 16 series shipments, I believe that Apple will adopt a more radical product strategy in 2025 to boost demand.

It is worth mentioning that,Huawei’s first three-fold mobile phone Mate XT extraordinary master is not only released at the same time as the iPhone 16 series, but also the product release date is on the same day — — At 10: 08 am on September 20th, the three-fold product was officially put on sale. After the start of snapping up, all the models of Mate XT Extraordinary Masters have disappeared in an instant. At present, the official website channel has been out of stock.

Although the two product categories are completely different, the competition is full of gunpowder. Up to now, Huawei Mall shows that the number of reservations for this product has exceeded 6 million. However, compared with the high premium of 60,000 ~ 100,000 yuan before the release, the price of this product has dropped on the salted fish e-commerce platform.

On September 10th, at Huawei’s new product launch conference, Yu Chengdong, managing director of Huawei and chairman of BG, launched the world’s first three-folding screen mobile phone, which can reach a 10.2-inch screen in the state of 30% folding and as thin as 3.6 mm in the state of unfolding. He said: "We always had a dream to put the tablet in our pocket, and today we realized it. However, in terms of technology, it has been struggling for five years. For the first time, the hinge system realized internal and external bending, external folding and anti-stretching, and internal folding and anti-extrusion, which solved the problem of mass production. "

Counterpoint Research recently released a tracking report on the shipment of folding screen smartphones, saying that the global shipment of folding screen smartphones increased by 48% year-on-year in the second quarter of 2024, and China continued to lead the growth of the folding screen mobile phone market, accounting for more than half of the total shipments. The folding screen market, once dominated almost entirely by Samsung, has now become a fierce competitive battlefield among mobile phone brand manufacturers. The agency also said that despite fierce competition in the market, Huawei still ranked first in the market share of folding screen mobile phones in China in 2023, accounting for 39%.

Judging from the PK of the two major brands, the high price of Huawei Mate XT’s extraordinary master, which is close to 20,000 yuan, is destined to be "early adopters" by a small number of users at the initial stage of sale, but Huawei, which has made drastic innovations, has won the market in terms of sound volume, while Apple’s new hardware product release is more about evolution than revolution.

In fact, in the past quarter, the sales of iPhone in China market dropped by 6.5%, and in response to the competition from local competitors such as Huawei, Apple also offered a greater discount — — In May this year, some models were offered a discount of up to 2,300 yuan. Today, AI is highly anticipated, but to what extent it can boost Apple’s sales still needs further observation.

Nabila Popal, research director of IDC, believes that although Apple’s mobile phone containing Apple Intelligence has many bright spots this year, it is difficult for new products to bring too much growth because its Apple Intelligence does not have complete language support. Its impact is more about preventing apple from declining. At the same time, Apple also faces competition, especially from China market, such as Huawei.

Ryan Reith, another analyst at IDC, holds the same view. "Consumers will pay attention to Apple Intelligence, but today there are GPT and various other solutions. Consumers can use AI on their current (other) devices, so it is difficult for Apple Intelligence to directly drive new consumers to buy." At the same time, he also pointed out that the global macro-economy is not very good. Even if we rely on the efforts of suppliers to promote and sell some expensive devices (whether AI mobile phones or AIPC), the development of the AI ? ? smartphone market is still very challenging without promotion and substantial discounts.

However, some institutions are optimistic. Jibang Consulting predicts that the market’s expectation for Apple Intelligence will heat up, and with the low base period in 2023, it is estimated that the total output of four new Apple iPhone 16 series machines will reach 86.7 million units in the second half of 2024, with an annual increase of nearly 8%. It is not ruled out that Apple has the opportunity to surpass Samsung at the end of the year and become the first in the market share of smartphone production in the whole year for the first time.

Cover Image Source: Every photo by reporter Jing Wong