During this year’s Tsingtao International Beer Festival, "Ha Beer with Clams and Green Food Bakers" became a hot topic, and the new green food "Green Food Bakers" is expected to become another online celebrity product after spicy strips and turkey noodles.

　　When it comes to green food, many Qingdao people still remember calcium milk biscuits, but green food has already targeted the young market to implement differentiated competition. With the strength of innovation, technology and capital, Green Food strives to achieve the leap-forward development of "rebuilding a green food in three to five years".

　　Diversified innovation and development

　　At present, the situation of enterprise merger and integration in the domestic biscuit industry is becoming more and more obvious. Shandong Zhenghang, Xu Fuji and other enterprises have been merged by foreign capital, and Fujian Dali, Guangdong Jiashili and Hubei Guangyuan Food have also possessed the strength of sustainable development. The 68-year-old green food has obvious market advantages in Shandong Province. The production and sales of calcium milk biscuits are the first, and Haiyou brand peanut butter is exported to more than 20 countries and regions. Green food brand sorghum molasses was once a specialty of Shandong, and pineapple beans were introduced to Qingdao in 1983 … But for young consumers and consumers outside the province, green food still needs to continue to work hard on brand awareness and loyalty.

　　The key to "recreating a green food" lies in innovation, and green food’s understanding of product innovation is diversification, high-end and differentiation. "The competition in the food industry is fierce, and it is developing in a green, safe and healthy direction. It has long been impossible for a product to cover the whole world, and many of our new products have completely jumped out of the original category." Zhong Ming, secretary of the Party Committee and general manager of Qingdao Food Co., Ltd., said that green food combines the hot spots of market demand, focuses on product diversification and age diversification, and regards R&D as the main body of enterprise innovation and development, and cultivates the leading force of continuous innovation and benefit growth.

　　At the Qingdao International Beer Festival, the cute group of "Green Food Bakers" launched a special interaction with tourists, such as "Looking for the Crappy Clam Monster", and "Green Food Bakers" also became the online celebrity of social platforms such as Tik Tok. In recent years, Qingshi has successively launched new products such as Qingdao flavor boxed series calcium milk biscuits, 336g boxed series, 48g cup series, proper fruit Zi series and breakfast series calcium milk biscuits. This year, it plans to launch five flavors of leisure biscuits, Belgian flavor biscuits and other new products, striving to recreate superior products and provide consumers with more choices.

　　With the upgrading of domestic consumption, Qingshi has paid more attention to building mid-to high-end multi-brands. Green food keeps pace with the times, innovates high-end calcium milk products and high-end leisure categories, focuses on explosions, focuses on brands and profits, and implements differentiated competition for young target markets. In the next three years, Qingshi will update a 800 biscuit production line in Licang factory area in combination with the GMP certification requirements of infant complementary food products, enter the infant product market, and actively reach the standards of large modern food enterprises.

　　In addition to product innovation, Qingshi has continuously increased investment in online and offline markets to promote brand image upgrading. Outside the province, Qingshi has strengthened the launch of new products. This year, it has focused on breaking through the northeast market, steadily increasing the sales proportion of peanut butter and snack biscuits in the regional market in South China, and at the same time, it has started construction in Anshun Qingshi Food Co., Ltd., the first factory outside Qingdao, which will radiate to the southwest; In the province, build the benchmark market of JIAOZHOU office, break through the blank area in southwest Shandong and consolidate the market advantage. In addition, Qingshi has taken the initiative to join the new retail. At present, it has online retail platforms such as Tmall flagship store, Taobao enterprise store and JD.COM flagship store, as well as self-operated Qingshi WeChat WeChat official account and WeChat applet.

　　Automation and intelligent transformation

　　Scientific and technological innovation and management improvement have provided solid support for the strategic goal of "recreating a green food". On the one hand, Qingshi improves the operation efficiency, comprehensively improves the production capacity and reduces the production cost by accelerating the implementation of automatic and intelligent transformation of technical equipment; On the other hand, we will deepen the reform of internal mechanisms and pay close attention to production safety and quality safety.

　　

　　A few years ago, Zhong Ming was deeply touched when he visited the BMW factory in Germany. "There are two thousand robots in the whole workshop, and there are two workers in total. The extensive application of mechanization and intelligence is very shocking. I have been thinking about how green food can reach this level since I came back." He calculated an account for the reporter. If two new production lines save 30 people through intelligent transformation, the labor cost will be reduced by more than 2 million yuan a year.

　　With the support of Huatong Group, Qingshi strives to integrate smart equipment, information technology and traditional manufacturing in the production process. Since 2017, Qingshi has accelerated the construction of intelligent automatic production lines, actively tried to use intelligent manipulators and robots to reduce the labor intensity of employees, improve production efficiency and product quality, and strive to solve the contradiction between production and sales. To this end, Qingshi will purchase a new 1200 automatic and intelligent biscuit production line and a M3000 peanut oven, speed up the construction of automatic packaging line, take the peanut butter automatic basket loading manipulator that has been implemented as a pilot, and continue to implement "machine substitution" in key positions in personnel-intensive processes.

　　Green food also started from the reform of internal mechanism and system, and proposed to benefit from management. Zhong Ming said: "In the past, there was a big problem in biscuit production. It took two hours to warm the oven before production and one hour to cool the oven after production. When warming the oven, labor, energy and raw materials were wasted. Originally, both production lines were operated in single shifts, and finally they were adjusted to run in two shifts for 24 hours, which greatly improved the production efficiency. "

　　Start the IPO process as soon as possible

　　March 12, 2018 is an important day. Qingshi shares were officially listed on the New Third Board with the stock code of 872387, which is one of the important achievements of Huatong Group in cultivating enterprises to go public.

　　The road of green food listing can be described as bumpy. As early as 1992, green food was listed as the first batch of joint-stock pilot enterprises in Shandong. Since the end of the 1990s, green food has been committed to listing, but it is in an intermittent state for various reasons. Until 2011, the listing of Qingshi shares was put on the agenda again after Qingdao Yiqing Company was included in Huatong Group.

　　"Landing on the New Third Board is a new journey for Qingshi Co., Ltd. to start capital operation, and it is also a new course for progress. We have seen that the vast majority of successful enterprises are listed companies, and they can develop rapidly with the help of capital acquisition, mergers and joint ventures. " Zhong Ming said that through the docking and integration with the capital market, it will speed up the improvement of the distribution of sales markets inside and outside the province, promote the integration and innovation of the two industries, and strengthen the research and development of new products.

　　From the performance point of view, the profitability of green food is quite eye-catching. The 2017 annual report shows that the operating income of green food is nearly 442 million yuan, an increase of 4.7% over the same period of last year; The net profit attributable to shareholders of listed companies was 47.4721 million yuan, an increase of 17.67% over the same period of last year; The basic earnings per share was 1.43 yuan, compared with 1.21 yuan in the same period last year. In the first half of this year, the revenue of green food continued to grow, especially the profit increased significantly compared with the same period of last year, setting the best result since the factory was established.

　　Landing on the New Third Board first, and then rushing to a higher level capital market, the listing route of Qingshi is very clear. Starting this year, with the assistance of Huatong Group, Qingshi will continue to sort out all the work, realize the company’s shares in the national share transfer system for small and medium-sized enterprises from the basic level to the innovative level as soon as possible, start the IPO process of the company’s shares as soon as possible, and carry out equity financing through fixed increase in due course for merger and expansion of reproduction, improve the automation and intelligence level of production equipment, increase production capacity and lengthen the industrial chain.

　　(Qingdao Daily/Qingdao View/Qingbao. com reporter Zhou Xiaofeng correspondent Liu Wei)

Original Ruan Guangfeng Ruan Guangfeng nutritionist

Image source freepik.com

Chicken is a kind of meat that we usually eat. Fried chicken, braised chicken, spicy chicken and boiled chicken are all delicious. Besides, chicken wings, chicken legs, chicken gizzards and chicken offal are all delicious.

Image source Weibo screenshot

Recently, however, Xiaoyu, who is not yet 8 years old in Hangzhou, felt breast swelling and pain. When she took a bath at night, she found that her breasts became bigger. Her family took Xiaoyu to the hospital for examination and was diagnosed with precocious puberty. The doctor said that he has also received many children with precocious puberty in these years, and the youngest is only 5 years old.

Image source Weibo screenshot

The doctor said that children like Xiaoyu should not eat foods containing hormones, especially chicken, in their daily diet, which will make their children prosperous and develop early.

Chicken is really a hormone, and eating it will lead to precocious puberty? Let’s talk about precocious puberty and diet today

01

What is precocious puberty?

Precocious puberty (PP) refers to that boys have secondary sexual characteristics before the age of 9, girls have secondary sexual characteristics before the age of 8, or girls have menstruation before the age of 10 [1].

According to the pathogenesis and clinical manifestations, precocious puberty can be divided into true precocious puberty and false precocious puberty [2].

True precocious puberty, that is, central precocious puberty (CPP), also known as gonadotropin-releasing hormone-dependent precocious puberty, means that the hypothalamus secretes and releases gonadotropin-releasing hormone (GnRH) in advance, which activates the pituitary gland to secrete gonadotropin, causes the development of internal and external genitalia and secondary sexual characteristics until the reproductive system matures.

Pseudo-precocious puberty, that is, peripheral precocious puberty, also known as non-gonadotropin-releasing hormone-dependent precocious puberty, refers to the increase of sex steroids to puberty level caused by gonadal tumors, adrenal cortical hyperplasia or other reasons.

Pseudo-precocious children show early secondary sexual characteristics, but they do not have reproductive ability.

Image source freepik.com

02

What causes can lead to precocious puberty?

The causes of precocious puberty are very complicated, which may be the result of the joint action of many factors. Including genetic factors, diseases, obesity and environmental factors [3]:

1. Genetic factors

Genetic factors are one of the important causes of precocious puberty. At present, it has been confirmed that the mutation of some genes will lead to precocious puberty. Gene polymorphism is also closely related to the onset of puberty, and some loci polymorphism will affect the transcription or expression of genes and the function of gene products. In addition, some hereditary diseases may lead to precocious puberty.

2. Illness

Aside from genetic factors, the main causes of precocious puberty are various diseases.

For example, the most common cause of central precocious puberty is organic diseases of the central nervous system, such as hypothalamic and pituitary tumors or other central nervous system diseases [4]. Some guidelines for diagnosis and treatment also clearly point out that central precocious puberty must be diagnosed, and special attention should be paid to excluding organic CPP caused by nervous system abnormalities and secondary diseases.

Image source [5]

The main causes of pseudoprecocious puberty are also some diseases. For example, hereditary ovarian dysfunction, benign ovarian occupying lesions such as autonomic ovarian cysts, estrogen-secreting adrenal cortical tumors or ovarian tumors, and ectopic human chorionic gonadotropin-secreting tumors may lead to precocious puberty in girls; Congenital adrenal hyperplasia), adrenal cortical tumor or testicular interstitial cell tumor, ectopic HCG secretion tumor, estrogen-producing adrenal cortical tumor or testicular tumor are easy to cause precocious puberty in boys.

Image source [6]

3. Exogenous hormones/environmental interference

Taking a large amount of estrogen, hormone-like substances and endocrine disruptors in the environment, such as phthalate esters, polychlorinated biphenyls and bisphenol A [7], as well as some pesticides and heavy metals, may also lead to precocious puberty in children.

Image source freepik.com

4. Obesity

More and more evidence shows that childhood obesity increases the risk of puberty precocious puberty, and the risk of girls is significantly higher than that of boys [8].

As you can see, the main cause of precocious puberty is actually some diseases-related reasons. Therefore, the guidelines for the diagnosis and treatment of precocious puberty suggest that if children really have precocious puberty, they should first check whether there are diseases and other effects.

03

Food can lead to precocious puberty?

In fact, ordinary food and diet are not directly related to precocious puberty.

But as I said before, obesity will increase the risk of precocious puberty [9]. Therefore, the food and diet that can easily lead to obesity have something to do with precocious puberty.

For example, children’s living conditions are much better now than before. They often eat fried food, often drink sweet drinks, and seldom exercise … These are all easy to lead to overweight and obesity, which will increase the risk of precocious puberty from the side.

To say that it has a certain impact, supplements and health care products count as one. Nowadays, many parents will give their children supplements and health care products, such as those that grow taller and promote growth. Hormones are often added to these supplements, which will lead to precocious puberty.

Image source freepik.com

04

Chicken is full of hormones, which leads to precocious puberty?

The argument that chicken leads to precocious puberty has been widely circulated. The main reason is that chickens now grow fast and come out in 40 days. They are all fast-growing chickens with hormones, which will lead to precocious puberty.

In fact, this statement is completely unwarranted.

The fast-growing chicken we are talking about now belongs to the "fast-growing white feather chicken" [10]. Its rapid growth is the result of improved variety breeding and scientific feeding, and has nothing to do with hormones [11].

This kind of chicken has a high feed conversion rate. It grows fast and is big, and now they eat better feed. These feeds are not just mixed with corn flour and diced Chinese cabbage. They are similar to the "nutritious meals" we often hear now. They are all made by scientific combination of raw materials selection, ingredient ratio, production technology and feeding scheme. Therefore, it can be released in about 40 days now, and the weight can reach 2-3 kg [12].

You can see that from 1957 to 2005, the breeding of chickens has changed [13]

We often see on the Internet and TV that the problem of exposing chickens is actually the abuse of "antibiotics" and has nothing to do with "hormones". If you really take hormones, the health of chickens will be bad, and hormones are quite expensive.

Generally speaking, there are no more hormones in chicken. Precocious puberty really has nothing to do with eating chicken. At present, there is no evidence and case that chicken or other meat may cause precocious puberty in the world, and there is no treatment guide for precocious puberty that says you can’t eat chicken. Moreover, chicken is white meat that is usually said in nutrition. In fact, it is quite good for health, so you don’t have to worry about eating it normally.

However, if you always fry chicken and add a lot of oil when eating chicken, it will lead to too much energy and increase the risk of obesity, so it is wrong to eat it.

Image source freepik.com

05

How to prevent precocity?

Diet is mainly to prevent obesity, while avoiding accidentally eating hormones. From the perspective of diet and life, it is suggested that:

1. Improve eating habits and prevent overweight and obesity.

More and more evidence shows that childhood obesity increases the risk of precocious puberty, and the risk of girls is significantly higher than that of boys. Parents are advised to help their children improve their eating habits from an early age, develop good eating habits, reduce the intake of high-calorie, fried, high-oil and high-sugar foods, such as eating less fried foods and drinking less sugary drinks, and increasing the variety of foods to help control weight.

Specific to chicken, try to eat less chicken cooked by fried chicken, braised chicken, spicy chicken and other cooking methods, which is oily and high in energy, and boiled and steamed chicken is better; When eating chicken, give priority to chicken breast, which has less fat and can better prevent obesity.

2. Increase physical exercise and physical activity.

This is actually to prevent obesity. By increasing energy consumption, let children do outdoor activities every day instead of always staying at home.

3. Don’t eat supplements and health foods indiscriminately.

There is no need to worry about the hormones in normal food itself. However, many so-called supplements and health products may have added exogenous hormones, which may easily increase the risk of precocious puberty. As long as children eat normally and pay attention to balanced nutrition, most health care products and supplements are unnecessary.

References:

[1] Tan Qian, Huang Lu, Yang Jieping. Research on the emotional situation and influence factors of children’s early sexual maturity [J]. Frontier of Medicine and Medicine, 2020,10(27):8-10.

[2] Ministry of Health of the People’s Republic of China. Guidelines for the diagnosis and treatment of precocious puberty (for Trial Implementation) [Wei Ban Yi Zheng Fa (195)No. ][J]. China Journal of Child Health, 2011, 19 (4): 390-392.

[3] Sun Yanyan, Yu Jian. Research progress on the etiology of precocious puberty [J]. journal of applied clinical pediatrics Journal, 2011,26(20):1599-1601.

[4] Liang Liyang, Li Fangping. Diagnosis and treatment of precocious puberty [J]. Drug Evaluation, 2016,13(03):27-31.

[5] Endocrine Genetics and Metabolism Group of Pediatrics Branch of Chinese Medical Association. Consensus on diagnosis and treatment of central precocious puberty [J]. Chinese Journal of Pediatrics, 2015, 53(6): 412-418.

[6] Chen Ruimin. Research progress on the etiology of peripheral precocious puberty [J]. journal of applied clinical pediatrics Journal, 2012,27(20):1545-1547.

[7] Jing Xu. Study on the correlation between precocious puberty in children and lifestyle and family factors [D]. Zhejiang: Hangzhou Normal University, 2017.

[8] Puberty Group of Women’s Health Branch of Chinese Preventive Medicine Association. Consensus on diagnosis and treatment of female precocious puberty [J]. chinese journal of woman and child health research, 2018,29(2):135-138.

You Xiaomeng, Shan Chuan, Shen Xiuhua. Research progress of childhood obesity and precocious puberty [J]. Journal of Shanghai Jiaotong University (Medical Edition), 2012,32(7):949-951.

[10] Boya. Fast-growing broilers will still be the leading variety of broiler production in China [J]. Agricultural Knowledge (Scientific Breeding), 2013,(9):16-16.

[11] AARON Li, Du Zhiqiang, Wang Shouzhi, et al. The past, present and future of white feather broiler breeding [J]. China Poultry, 2016,38(19):1-8.

[12] Gao Lin, Bai Zijin. On the technical system of healthy and ecological breeding of fast and large white feather broilers [J]. Journal of Shenyang Agricultural University (Social Science Edition), 2015,17(2):213-218.

[13] https://www.washingtonpost.com/news/wonk/wp/2015/03/12/our-insatiable-appetite-for-cheap-white-meat-is-making-chickens-unrecognizable/.

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　　Recently, a video of a father taking his 19-year-old daughter to set up a stall to sell leek boxes caused a heated discussion among netizens. The girl in the video just graduated from high school, and now she is selling leek boxes with her father in Nanjing because she didn’t go to college. In the video, his father’s remark that "undergraduate and graduate students are not used, and it took hundreds of thousands of years and time was delayed" became a "explosive point". Some netizens thought that the father was short-sighted, and some netizens said that what Uncle said was not unreasonable. What is the story behind this video? Yesterday afternoon, Zi Niu journalist interviewed the father and daughter next to Jiangsu Maternal and Child Health Hospital.

　　Zi Niu journalist Yang Zhimin Intern Yin Jiahui Guan Yuwen/photo

　　Site visit

　　The leek box booth is booming.

　　The girl is skillful in action.

　　Yesterday afternoon, Zi Niu news reporter came to Jiangsu Maternal and Child Health Hospital, and the girl’s family has not yet set up a stall. The grandmother selling sweet potatoes told the reporter that the business selling leek boxes (a kind of snacks wrapped in leek stuffing, editor’s note) was very good. Within two minutes, a tricycle drove to the door of the Maternal and Child Health Hospital, followed by a tall girl in a black jacket. This is the girl Xiao Zhao who sells leek boxes in the video.

　　Before the tricycle stopped, two or three people who bought leek boxes flocked around. The girl’s father quickly set up the stall and began to knead the dough. After kneading, he cut the dough into small pieces. Xiao Zhao rolled the dough into a round dough and put a spoonful of prepared stuffing, which is made of vermicelli, leeks and eggs. Xiao Zhao’s movements are also very skilled. The fragrance of leek eggs drifted away, attracting many customers to queue up to buy.

　　Compared with the image of pure appearance, slim figure and elegant temperament in the video, Xiao Zhao changed his style yesterday: black leather jacket with long pendant earrings, with light makeup, which is more fashionable.

　　Beautiful girls set up stalls, coupled with the fragrance of leek boxes, the business is quite good. During the interview period, the people who came to buy it almost never stopped. Even the grandmother who sold sweet potatoes next to her came to buy two, and the father and daughter could not stop. Many people buy leek boxes while chatting with their father and daughter. In addition to the leek box, the topic is very interested in the father and daughter themselves, and I ask about them from time to time. Although Xiao Zhao, who has a little Suqian accent, has questions and answers, they are extremely "refined" and never say a few words.

　　With the advantage of girls of the same age, Zi Niu news reporter proposed to take Xiao Zhao to the side for a separate interview, and the girl’s father readily agreed.

　　Girl’s story

　　I failed in the college entrance examination last year.

　　Selling leek boxes with my father

　　The girl named Zhao Yan is just 19 years old this year. After graduating from high school last year, she followed her father to Nanjing to set up a stall to make leek boxes. Zhao Yan’s hometown is Suqian, Jiangsu Province. Because she was interested in hosting in high school, she participated in the art test training for broadcasting and hosting majors at school. Last spring, Zhao Yan applied for the joint art examination of five universities, including Nanjing Art Institute, Communication University of China, Nanjing Normal University, and her final art examination score reached the score of the director major of Nanjing Normal University. However, Zhao Yan was worried that she couldn’t be admitted to the university because of her poor performance in culture class. In April after the art test, she came to her father who was setting up a stall in Nanjing to do business, and asked him to take her to try the flight attendant training of China Southern Airlines. However, after learning that flight attendant training takes four years and costs a total of more than 100,000 yuan, the father and daughter decided to give up the flight attendant training after careful consideration.

　　Xiao Zhao said: "As long as a subject fails, you can’t go to work in the end. I can’t guarantee that every major can pass. In addition, you have to find your own job. This is a bowl ‘ Youth rice ’ , work is unstable. " The father on the side also said that her daughter is almost 20 years old now and will be 24 years old in four years, which is still risky.

　　In June last year, the girl returned to her hometown in Suqian to take the college entrance examination, but her grades were not satisfactory and she didn’t get the admission notice in the end. She decided to make a leek box with her father first.

　　Zhao Yan smiled and told Zi Niu news reporter that you don’t need to learn to make leek boxes, just follow and see. But when it comes to plans for the future, the girl hesitated slightly: "I haven’t thought about what I want to do in the future. I feel that it’s not too hard to do this now. It’s good to learn a craft and earn money."

　　Netizens are hotly discussing.

　　Is it better to go to junior college or set up a stall to do business?

　　On March 13th, a video of Zhao Yan selling leek boxes with her father was posted on the Internet, which attracted the attention of many netizens. In the video, Zhao Yan’s father said that "it is better to do business than to spend more than 100,000 yuan in junior college for 4 years", which triggered questions and discussions among netizens.

　　Some netizens agreed. The netizen "Sean is a little baa" said that setting up a stall now is higher than the salary of the university. Netizen "child photographer _HAN" commented, "I agree with this father’s idea very much! Unlike in the past, most college students have low eyes and are bent on finding a good job after graduation. If they can’t find a job, they will eat at home. It is better to learn a skill. "

　　Many netizens also expressed their opposition. Netizen "If you love it now" commented that there is still a big difference between junior college and students with only high school education in a few years. Netizen "I’m an honest man" said that if I keep doing this, my vision will become narrow, and why this kind of thing becomes a topic is because it doesn’t conform to the normal development of teenagers.

　　Parental response

　　Attach importance to education, but the situation at home can only be taken slowly.

　　In the face of questions from netizens, Zhao Yan’s father explained to Zi Niu news reporter, "The person who made the video at that time asked me why my daughter didn’t go to college, and I said I didn’t get it. Then she said that she couldn’t give her a junior college if she didn’t pass the exam, so I rushed her. "

　　Zhao Yan’s father said frankly, which parents don’t want their children to be good, but they can only take it slowly and have a process.

　　"I didn’t come to Nanjing to work when I was 20 years old. I graduated from primary school. I didn’t go to school much in my life. I am bitter but I can’t let my children follow me." Father Zhao said, "I still attach great importance to education. My family has a younger son. He is in the sixth grade at the age of 12 and spent more than 20,000 yuan to make up lessons for him. After the video became popular, a media asked my daughter to go on an internship in the past two days. My daughter was a little worried about not doing well. Today, I also encouraged her to say that she would practice with reporters and teachers and learn a lot, even if she didn’t earn much money. "

　　Selling leek boxes does not have the problem of high or low occupation. According to Wang Xian, a worry-free human resources expert in the future, Zhao Yan is a sensible girl who sympathizes with her parents’ hardships in raising a family and actively shares the responsibility. In this case, experts give three opinions on the right for the reference of parents and children.

　　Please listen to three opinions of professional experts.

　　A

　　Don’t lower the possibility of the future of life to a very low level.

　　B

　　Lack of career planning is the shortcoming of current education.

　　C

　　Career planning is too ambitious, which is also not conducive to growth.