Emotional value

　　More than a month ago, several friends unanimously sent me the same video-the first hairy crab in autumn.

　　"I’ll give you a fresh Yangcheng Lake hairy crab." I saw the salesgirl in the video, picking up a few orange crabs and saying to the customer with a lovely "clip sound", "Please pick one and see which one you like best?"

　　The customer asked, "Is this a male or a female?" The younger sister replied: "They are all females. We have many yellow thieves now. "

　　When the customer chooses one, the young lady immediately throws water at the crab, puts it on the table scale and weighs it. Then she wraps the crab with thick cotton thread: "I’ve finished wrapping it for you. When you get home, you can brush it with a small brush first, then steam it in the pot for 15 minutes, and arrange onions, ginger and garlic for it." Business is done. The customer happily brought back a hairy crab.

　　However, can you imagine? This makes it a plush crab toy to buy and sell.

　　It turns out that this is based on the sales method of the situational performance of the British toy brand Jellycat. This immersive "play house" is said to provide customers with sufficient emotional value. Rather than buying plush crab toys, customers buy back healing feelings. For customers, plush toys are "companions" like pets, and they are an act to relieve mental stress.

　　Many people call the world crazy in their comments. This reminds me of a sentence written by Austin in Emma: "Half the people in the world are happy, and the other half don’t understand."

　　Perhaps the world of adults is lonely because of lack of love. So knowing that the behavior is crazy, there are still many people who are willing to pay for it. If you can let yourself relax for a while, it is understandable to pay some costs. Therefore, plush toys have been exploding and continue to this day.

　　Think about yourself, don’t I also have a favorite plush doll? It was a New Year gift from my husband more than 20 years ago. It was 5 cm in size and I don’t know its name. In those years when her husband worked abroad, Xiao Cute did play the role of a companion. Even now, every time I quarrel with my husband, I see this cute little one, and my anger slowly fades away. I didn’t know it before, so this is the emotional value. Written by Lu Xiaolu (Shanghai, white-collar worker)