Huaxi Bio creates a ＂customized skin measurement＂ scheme for graded repair of sensitive skin.
"I am a sensitive muscle, how to carry out skin anti-aging care?" "They are already sensitive muscles, but they can also be overweight and anti-aging?" For sensitive muscle anti-aging, many consumers’ first reaction is either headache, or they feel "unworthy" and give up directly. "After all, redness, itching, tingling and acne will take turns. If you add powerful anti-aging products, you may face the experience of’ bad face’ anytime and anywhere." This is the voice of many sensitive muscle consumers.
It is precisely because of the "fragile" characteristics that the ability of sensitive muscles to resist external environmental damage and skin "aging killer" ultraviolet rays will be weaker than that of non-sensitive muscles. Some experts said that the average person’s hair is wrinkled and the elasticity is reduced around the age of 40, and people with sensitive muscles may begin to appear in their twenties.
Are sensitive muscles really "unworthy" of anti-aging? As a functional skin care brand specializing in sensitive skin, "Mibel" gives the answer after clinical research-"Sensitive muscles can’t be generalized". Graded repair and customized skin measurement are the positive solutions to meet the different needs of sensitive people at present. Mibelle’s "Light Age Tightening Series" is developed for sensitive muscles to achieve advanced anti-aging effect, and has been recommended by the new brand of Tmall Treasure and Li Jiaqi. Since its listing, it has won wide acclaim from consumers of sensitive muscles, and it has also become a series of products with word-of-mouth explosions for functional skin care of sensitive muscles.
"Graded repair" can "measure and customize the skin", and sensitive muscles also have "spring"
According to the data of chinese journal of dermatovenereology’s "Expert Consensus on the Treatment of Sensitive Skin in China", in China, on average, one in every three women has sensitive muscles, and the people aged 20-35 are more susceptible to allergies, accounting for more than 70%.
Different from the mainstream claim of sensitive muscle repair and stability, as a functional skin care brand under Huaxi Bio, a world-renowned biotechnology company, "Mibel" has chosen a more accurate and insightful differentiated brand road. Chen Yitao, general manager of Mibel, said that consumers of Generation Z who grew up in the Internet environment, on the one hand, suffered from multiple problems caused by staying up late and irregular work and rest, and on the other hand, paid more attention to and expected the effects of anti-aging and whitening. However, due to the influence of the traditional concept that "sensitive muscles can’t use functional products", many users can only report the related products but can’t. This is the consumer insight of Mibel’s product concept of "graded repair and skin customization".
Based on this, Mibel relies on the strong biotechnology and R&D strength of the parent company, and establishes in-depth cooperation with a group of excellent dermatological clinical experts to analyze the causes of sensitization and skin care needs of different skins, and provide targeted repair programs for consumers with different skin types and sensitivities with the logical standard of "science+medicine".
For example, for people who have been suffering from sensitivity for a long time, Mibel’s "barrier repair series" starts with reconstructing the barrier of healthy skin, relieves skin discomfort from the root causes of the skin, and focuses on repairing ingredients such as Ximinxiu TM and Ekdoine, giving the audience the most reassuring skin care experience with gentle and effective solutions. This series of products range from aqueous emulsion, secondary liquid to freeze-dried mask, and can be selected according to different sensitivity levels and skin types.
For people who have just experienced slight sensitivity such as dryness, redness, peeling, etc., Mibel has launched the "Soothing and Repairing Series" with the concept of "defense, soothing and repairing". Based on 4D hyaluronic acid, it is combined with compound ceramide, multiple plant extracts and other ingredients to help quickly relieve skin discomfort, stabilize skin’s "small temper", help prevent barrier damage, and condition sub-healthy skin lacking resistance.
There are still many consumers who think they have delicate skin and often "roll over" by using "fierce drugs", but they are not satisfied with basic repairs and want to use effective products. In view of these people who prefer to choose mild and safe products, Mibel has given priority to the "light age tightening series" to achieve the dual functions of "repair+anti-aging", which can make sensitive muscles enjoy gentle and advanced effects while repairing. This series takes ergothionine, nicotinamide, carnosine, etc. as the main anti-aging ingredients, breaking the concept that "sensitive muscles can’t use functional products", and taking the lead in helping sensitive muscle consumers get through the "active+defensive" anti-aging channel in the current market. Since the star model "Filter Shake Water" was put on sale, seven products, namely, essence water, essence, velvet cream, "blue bandage" applied mask, freeze-dried mask, "peptide shake honey" and "fairy eye mask", have formed a more complete anti-aging matrix for sensitive muscles, so that sensitive muscles can find their own "spring" in repair.
Comprehensive layout of "hard technology", giving sensitive muscles every reassuring detail.
According to the report of market research and consulting company Mintel, in the past four years, the claim that "sensitive muscles are suitable" has gradually increased in products. Among facial skin care products, the proportion of products with sensitive muscle efficacy claims rose from 11.8% in May 2017 to 22.9% in April 2021.
In the increasingly fierce market competition, Mibel is highly recognized by the industry and consumers. Among them, Mibel’s "Little Pink Water" won the Tmall Gold Makeup Award, which is known as the "Oscar in Cosmetics" in 2021, and the whole network sold nearly 3 million bottles. The application of the mask "blue bandage" has increased by 600% this year, and this year Tmall Double Eleven won the first place in the pre-sale list and purchase list of the application mask. Behind the eye-catching data, in addition to the brand’s own strength, it is also inseparable from its intensive cultivation of the sensitive muscle market.
Under the guidance of the scientific concept of "graded repair and skin measurement customization", Mibel insists on research and innovation from multiple dimensions such as raw material composition screening, component ratio, process flow and product packaging, and comprehensively builds a product system that "meets the skin care needs of people with sensitive muscles more gently and effectively".
In the book Deep Skin Care, it is said that "knowing the product ingredient list is a shortcut to choose skin care products and distinguish the safety of products". Based on the research on sensitive muscles, Mibel gives full play to the global leading edge of its parent company Huaxi Bio in bioactive materials, and conducts YEATION and selection from the source of ingredients.
Generally speaking, the stratum corneum of sensitive muscles is thin, so it is difficult to lock the skin moisture. In dry environment, it is easy to cause problems such as redness, redness and desquamation, so good moisturizing ingredients are especially important for repairing sensitive muscles. Mibel "luxuriously" takes the star raw material of Huaxi Bio-4D hyaluronic acid as the ingredient keynote of the whole product, and constructs a three-dimensional water storage sponge layer from the epidermis to the dermis, in which Shu Min ingredient Ximinxiu? Ultra-active hyaluronic acid is hyaluronic acid (hyaluronic acid) with molecular weight less than 5000Da, which has high transdermal absorption, can directly reach the dermis to relieve sensitivity, help fight inflammation, promote the generation of new cells and repair the skin barrier.
In addition, there are also known as the "magic repair factor" and "anti-aging star" ergothionine, etc. These bioactive raw materials independently developed and produced by Huaxi Bio have laid a solid foundation for Mibel’s product strength.
In order to make the product formula more pure and apply the product to the repair of sensitive skin more safely, Mibel has also made a lot of efforts in packaging. From cleansing, cream to secondary polishing, all products adopt imported vacuum packaging technology, avoiding the use of conventional preservatives and secondary pollution in the use of materials. This meticulous product design allows consumers to feel at ease every time they use it.
It is worth mentioning that before going on the market, Mibel’s products have to undergo multiple authoritative certifications such as hospital clinical verification, CMA safety and hormone testing, cosmetic safety and quality testing, and 41 glucocorticoid testing, so as to truly guarantee the comprehensive protection of sensitive muscle repair products.
According to industry insiders, repairing sensitive muscles is not an easy road. Mibel chose "specially developed for sensitive skin" and made great efforts to become a China brand that convinces the world, which shows that her initial intention is extraordinary. Since its establishment, Mibel has insisted on starting from dermatology and consumer demand, and won the reputation of many consumers with its product strength. At the same time, Mibel did not forget the social responsibility on her shoulders and cooperated with dermatologists to carry out free clinic activities; During the COVID-19 epidemic, he rushed to the epidemic area in Hubei to help heal the "mask face" of medical staff; "Pay tribute to the border guard" action repairs the skin for the border guard soldiers … Mibel is setting a new benchmark for domestic products with professional products and responsible brand strength.
In the prelude to the Double Eleven, a number of products owned by Mibel have landed on the list of "Breaking 100 Million". Good products and brands are naturally popular and respected. I look forward to the next good news from Mibel in this round of double eleven exams.
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