Xinhua News Agency, Beijing, December 31 ST, "Several Guidelines on Political Life within the Party under the New Situation" requires: "Insist on democratic appraisal of party member." It is clearly stipulated that Party organizations should "urge party member to analyze the Party spirit in accordance with the party member standard stipulated by party constitution, the pledge of joining the Party and the personal reality". This is the successful experience accumulated in the exploration of the Party’s advanced construction for many years, and it is the vivid practice of the Party Central Committee to strictly manage the Party in an all-round way and earnestly strengthen the construction of grass-roots party organizations since the 18th CPC National Congress, which is of great significance to strictly control the political life within the Party, enhance the vitality of party organizations and strengthen the education management in party member.

　　To maintain the party’s advanced nature and purity, we need specific grasping hands and mechanisms. At the end of 1988, according to the requirements of the central authorities, all localities explored and carried out democratic appraisal of party member on a pilot basis. By 1991, most grass-roots party organizations in China had conducted a democratic appraisal of party member, and achieved good results. In the Party’s in-depth educational practice of the Party’s mass line, in accordance with the deployment of the CPC Central Committee, grass-roots party organizations hold organizational life meetings and conduct democratic appraisal of party member’s work, generally in accordance with the procedures of personal self-evaluation, party member mutual evaluation and democratic evaluation. Practice has proved that the democratic appraisal of party member can make the vast number of party member undergo a rigorous exercise in inner-party political life, is an effective method to strengthen party building by regular work and system, and is a good form for the vast number of party member to carry out self-education and mutual education.

　　Democratic appraisal of party member’s integration of education, management and supervision of party member is conducive to strengthening the party spirit of party member. Democratic appraisal party member focused on strengthening party member’s party spirit, especially political firmness, and put ideological education in the first place. He organized and guided party member to follow the party member standards in various ways, linked his thoughts and work practice, found out the gaps and shortcomings in implementing the party’s line, principles and policies, adhering to the purpose of serving the people wholeheartedly, keeping close contact with the masses, abiding by the law, being honest and self-disciplined, and completing various tasks assigned by the party organization, analyzed the causes of existing problems, and formulated rectification measures. This is an effective way to carry out the re-education of party member standards, so that every party member can always remember his party member identity and regulate his words and deeds with party member standards everywhere.

　　Democratic appraisal of party member, making full use of the weapons of criticism and self-criticism, is conducive to the Party organizations relying on their own strength to solve the problems existing in the ranks of party member. The most important work link of democratic appraisal of party member is that on the basis of self-criticism, party member carries out mutual criticism among party member, Party organizations and party member. In view of the tendency of self-criticism and mutual criticism in inner-party life, many places organized party member to seriously study party constitution, review the expositions of the older generation of revolutionaries on criticism and self-criticism, and help party member improve the consciousness of carrying out criticism and self-criticism. Many grass-roots party organizations give priority education and help to those who whitewash their mistakes, fail to check if there are problems or fail to check deeply. Many leading cadres in party member took the lead in setting an example, consciously participating in study and appraisal as ordinary party member, taking the lead in dissecting themselves, taking the lead in carrying out criticism, and taking the lead in doing a good job in rectification, thus setting an example for restoring and carrying forward the fine traditions of the Party. Grass-roots party organizations often use the weapon of criticism and self-criticism for a long time, and the more they use it, the more clever it will be, and the role of fighting fortress will be fully exerted.

　　Democratic appraisal of party member combines commending the advanced and mobilizing the positive factors within the Party with disposing the unqualified party member and overcoming the negative factors, so as to keep the Party organization alive. Through appraisal, many "double-strong" party member with strong party spirit and strong work were commended by the party organizations, and some of them were particularly outstanding advanced models awarded the title of Excellent Communist party member by the superior party committees. At the same time, some party member, who took the lead in their work and life, received education and vigilance, while party member, who was unqualified and made various mistakes, was dealt with by the organization or disciplined. Through democratic appraisal, party member has been educated from both positive and negative aspects, and the pioneering role has become the driving force, which has led, inspired and educated people more, forming a good orientation of being advanced and catching up with the advanced.

　　Sephora has been in the news recently. Apart from the news that there will be personnel changes in the global CEO position, it has also made a series of high-profile appearances in China, intending to consolidate the new competitiveness in the high-end national fashion beauty retail field.

　　Does the change of Sephora’s global CEO affect China business?

　　According to foreign media reports, Sephora’s current global CEO Martin Brok will officially leave at the end of this month.

　　Martin Brok said at WWD Summit in May this year that Sephora’s opportunity is to integrate innovations from all over the world and make full use of Sephora’s operational strength in Europe, America and Asia. He said, "Sephora is a global brand", which will provide the same experience and growth drivers in North America, Asia and Europe. It is reported that Brok and Sephora’s key executives have differences on how to establish a global organizational structure.

　　Martin Brok’s departure comes at a critical time for Sephora. In Europe, Sephora is preparing to re-enter the physical retail market in the UK except London, while in China, it began to recover after the epidemic was closed.

　　Brok joined LVMH Group in September 2020 as the global CEO of Sephora. Previously, he was the president of Starbucks in Europe, Middle East and Africa. After Brok’s departure, the position will be held by Chris de Lapuente, Chairman and CEO of LVMH Group’s boutique retail business unit.

　　However, according to insiders of Sephora, the change of the global CEO of Sephora will not affect the related business in China.

　　Not affected by coaching change, Sephora Bets on high-end Guochao beauty cosmetics brand.

　　In recent years, Sephora has been introducing and incubating high-end beauty brands in China, such as CHA LING Tea Spirit, WEI Azure Beauty, Herborist TaiChi herborist Taiji, INOHERB TANG Appropriate Herbal Tang, MAOGEPING·LIGHT Mao Geping Guangyun, Yumei Yumei and COLOR STUDIO BY MARIE DALGAR Marie Daijia Color Studio.

　　The rising market demand of Guochao beauty brand is an important reason for Sephora’s continuous introduction of China brand. In this regard, Sina Beauty interviewed Ms. Chen Bing, the general manager of LVMH- Sephora Greater China, to talk about how beauty collection stores are coping with market changes in the rapidly changing digital age.

　　Exclusive interview: Ms. Chen Bing, General Manager of LVMH- Sephora Greater China.

　　Maggie Chan Chen Bing joined Sephora in 2019 and is currently the general manager of Sephora Greater China under LVMH Group.

　　Ms. Chen Bing has rich business management experience, keen business sense and profound insight into China consumers. During her career, she has participated in and successfully led the successful transformation of many multinational companies, including well-known multinational companies such as Unilever, Lijie and Johnson & Johnson.

　　Sina Beauty: What is the core competitiveness of Guochao Beauty compared with international brands?

　　Ms. Chen Bing:According to the data of "Beauty Leads the Future —— White Paper of Sephora’s High-end Beauty Industry in 2021" published by Sephora and CBN in 2021, in the past year, the sales of high-end national fashion brands in Sephora increased by 55%, the number of buyers increased by 32%, and the per capita consumption increased by 18%, showing great growth potential!

　　Guochao represents young people in China joining the world fashion trend, and their firm international vision makes us full of confidence in the development of Guochao beauty cosmetics; While taking China culture out, they also introduced western culture continuously, which further stimulated the development of national culture. In addition, many international brands are shouldering the heavy responsibility of pushing local culture to the global market, and China, as a country with profound cultural heritage, is firmly convinced that Guochao brand can develop into an international trend as more and more China consumers show strong recognition of cultural self-confidence and brand quality. Sephora should not only "bring in" good products, but also "take out" local brands and try its best to help these brands gain recognition from international consumers.

　　Sina Beauty: How many national brands are Sephora selling at present? Will you continue to explore new China brands in the future?

　　Ms. Chen Bing:In recent years, Sephora has continuously introduced and incubated high-end beauty brands in China, and continuously brought more high-quality national fashion beauty products into consumers’ field of vision. In the release of exclusive new products and global beauty trends in the summer of 2022, Sephora announced the "Made in China" China brand luminous plan, in which 11 international brands participated.

　　The national tide is gradually evolving from a design style to a more comprehensive and profound product idea. Sephora believes that the national tide is the prevailing trend, and only those that are suitable for Chinese people are the "true national tide", such as beauty brands that are suitable for Chinese’s skin and have the cultural connotation of China. The high-end image of Guochao beauty brand can be blessed by the formula or technology that combines China’s traditional skin care ingredients, the product concept and brand story with China elements, and the design sense enhanced by China’s traditional craftsmanship. In the future, Sephora will also continue to dig deep into the potential of Guochao brand based on its insight into consumers, incubate new categories with stories, and provide consumers with a unique shopping experience of Guochao beauty through constantly upgraded services.

　　The editor learned about these high-end national brands, such as the brand-new high-end brand of Yiyi Herbal Tang, which is owned by Sephora and sold only in Sephora channel. The brand focuses on the research of royal skin care products in the Tang Dynasty. The only Chinese herbal cosmetic research center in China and Shanghai University of Traditional Chinese Medicine jointly developed the products, and the amount of herbal medicine added in most products was as high as 60% or more. Pass the secret key of pleasing color and yourself by Tang Fang, and restore and sublimate Tang Fang to the greatest extent through modern science and technology.

　　The price of its royal motherwort series products ranges from 480 yuan to 680 yuan, while the price of the extravagant gold-nourishing energy series is higher, and the product price is around 780 yuan. The price of the Yujing soap bean series is lower than that of 300 yuan.

　　There is also the brand "MAOGEPING·LIGHT Mao Geping Guangyun", which is familiar to both beauty lovers and national fashion lovers. It is also an exclusive cooperative brand, which continues the aesthetic concept of beauty artist Mao Geping, integrates oriental aesthetic culture, shows the oriental charm with oriental culture, and creates exquisite faces with light and shadow changes to show the unique beauty of women.

　　Blue Beauty is a brand that settled in Sephora, China in early 2013. It mainly focuses on young and mature skin people, and deeply repairs and balances women’s skin problems.

　　Inheriting the 5,000-year-old theory of the balance of Yin and Yang in traditional Chinese medicine, we created a "blue beauty" beauty system-dividing products according to skin needs. The product series includes four series: Xuanqi, Chunyang, Yanyin and Zen. Anyone who has been to Sephora’s shop must have been exposed to this brand.

　　Talking aboutWhat specific measures does Sephora take to incubate high-end national fashion beauty cosmetics?At that time, Ms. Chen Bing replied: "In order to further accelerate the growth of a new generation of China beauty cosmetics and show the strength of the national beauty cosmetics, Sephora officially launched the" Made in China "China brand lighting plan, expecting to support five local brands to become high-end beauty representatives with sales exceeding 100 million in three years, and support these brands to land in international retail channels through Sephora’s strong global network, loyal user community and rich experience in high-end retail creation."

　　As for the specific cooperation measures formulated for incubating the China brand, Ms. Chen Bing also answered them one by one:

　　1. Share consumer insights with cooperative brands: For example, the White Paper of Sephora’s High-end Beauty Industry is published authoritatively every year to help them formulate the best brand strategy and channel play, and jointly explore future development paths such as international’ going out to sea’ strategy.

　　2. Provide an opportunity for brands to contact with the media and industry celebrities: The biannual release of Sephora exclusive new products and global beauty trends will help brands have a close dialogue with the public in China and get practical feedback.

　　3. Give direct access to consumers and convey brand ideas and product highlights: Sephora has long customized multi-file theme promotion and content output for hot topics of consumers, and continues to bring the latest beauty information to consumers.

　　4. Join hands with brands to provide exclusive beauty experience in stores: let consumers really get in touch with products, and plant grass star items while feeling professional beauty service. For example, the high-end skin care experience provided in offline stores and the unique experience such as artistic makeup created by the founders of the brand.

　　5. Actively help brands to explore more business opportunities in online channels: for example, empower brands to operate Tmall flagship stores efficiently or tap the potential of private communities, provide them with marketing strategies tailored to local conditions, successfully improve their visibility and exposure in China market, and realize sales increment.

　　Beauty collection store The competition in offline beauty shops is fierce.

　　Do you still remember the online celebrity punch card communication marketing model built by the colorful beauty egg wall by the first batch of brands, represented by colorists and Wow Colour, in the wave of beauty collection shops that rose in 2020? Those local beauty brands that have sold at a low price have become popular.

　　However, the performance of these collective stores seems to be unsatisfactory in the later period. According to Wow Colour official website, as of January 2022, the total number of stores recorded in China was about 135, which was half of the peak of 300, and the number of stores in the north, Guangzhou and Shenzhen was 3, 4, 11 and 3. The HAYDON Black Hole Beauty Collection Store, which opened in Hangzhou in September 2021, has also closed. According to the original plan, HAYDON Black Hole will open more than 20 stores in several key cities in China in 2021, and achieve the goal of more than 100 stores in 2023.

　　It can be said that HAYDON black hole, the local beauty collection store of standard Sephora, has completely fallen into a "black hole".

　　As an old-fashioned beauty retailer that entered China as early as 2005, Sephora has developed in China market for 17 years, and gained a relatively stable popularity and status in China. However, it is not uncommon for established giants to be upstarts in the fashion industry, and Sephora is no exception. The retail sales of emerging beauty products such as WOW COLOUR, THE COLORIST and HARMAY are hot. On the surface, these "online celebrity" seem to dilute the flow of established beauty products. Emerging retailers mostly introduce domestic products and Japanese and Korean make-up products, attracting the attention of many consumers, especially young people, with low prices and trendy shop designs.

　　According to the China Beauty Collection Store Industry Report, the following points are summarized. 73.5% consumers go to the new beauty collection store because they can buy brands and products that traditional beauty collection stores don’t have; 66.3% and 49.5% of consumers think that on-the-spot trial and shopping samples are important reasons to drive them to the place, and another 52.7% of consumers put forward the’ light BA’ mode, which is the gospel of social phobia patients for the younger generation.

　　The biggest difference between Sephora and Xinxing Beauty Collection Store is that the groups it serves are not the same. If you want to buy big brands and niche new overseas brands, you can only choose Sephora. Although offline emerging retailers are diversified and younger, it seems that it is still difficult to shake the status of established retailers in a short time.

From My People，My Country to My People My Homeland to Me and My Father, the three series of works have a progressive theme, extending from home to individual, and the more delicate expression makes this new work easier to empathize with the audience. Of course, there are still many differences in the creative ideas of this National Day Trilogy. The "Motherland" takes the development of time as the order, and the "hometown" takes the geographical space as the axis. This time, the "Father" focuses on the love and enlightenment of parents to their children in the ordinary families in different times in the past hundred years.

My Father and I are composed of four chapters, namely, Riding the Wind directed by Jason Wu, Poems directed by Zhang Ziyi, Duck Prophet directed by Xú Zhēng, and A Young Man’s Journey directed by Shen Teng. Coincidentally, the four directors are all "acting well and directing", and they also play the leading role in their own films. They are all "self-directed and self-acted" and they are very skilled. At the same time, what Zhang Ziyi and Shen Teng brought this time is their directorial debut, which is undoubtedly very exciting. You know, without a few brushes, no one dares to join the "Me and Me" series, which has always been a box office smash. After watching the movie, I not only got the ultimate experience of joy and blood, but also was moved by the true story behind the movie.

Jason Wu’s Riding the Wind: Entering Jizhong Cavalry Corps in War of Resistance against Japanese Aggression Period

Riding the Wind tells us that in War of Resistance against Japanese Aggression, there was another cavalry regiment that frightened the enemy-Jizhong Cavalry Corps, and Ma Renxing, played by Jason Wu, was the head of the cavalry regiment at that time. At that time, the cavalry regiment was interspersed between Pinghan railway lines, taking long-distance raids, detours and other tactics to attack the enemy, and also taking into account the tasks of transporting materials, escorting leading organs to cross the enemy blockade and helping the masses to produce. At the peak of the whole regiment’s firepower, there were more than 1,200 people, 1,300 war horses, more than 700 Czech rifles and janjawids, 20 light machine guns and 2 mortars. The fighting capacity was so strong that the enemy was terrified. As shown in the movie, at every critical moment, the cavalry regiment would use sabre to cut a way out to cover the transfer of organs and the masses. In the hearts of the people in the base areas, the Jizhong cavalry regiment was a banner of victory.

At the beginning of the film, a group of fellow villagers are grabbing food. After the enemy planes pass by, they put on their horses and filed out of the dense corn fields, becoming warriors to annihilate the enemy. This scene has a strong audio-visual shock, whether it is a cool cavalry team or passionate music, it is too exciting. The dense fields they want to protect are in sharp contrast with the Japanese invaders who came to invade, and a patriotic enthusiasm and patriotic pride came into being. This scene really made Zhan Taifeng understand the strong national cohesion and sense of justice that was sung in the song "The wind is roaring, the horse is barking, and the Yellow River is roaring". In the story, Jason Wu brought us the most burning horse battle in domestic movies.

Zhang Ziyi’s Poems: Exploring the "Two Bombs and One Satellite" Base in the Gobi Desert

As the only female director in Me and My Father, The Poem brought by Zhang Ziyi has a more touching expression of warmth, but what it conveys under the warmth is hard-core dedication. The story of "Poetry" took place in the early days of the founding of the People’s Republic of China, focusing on the hard work of astronauts in the Gobi desert. However, this time, the perspective is quite a bit "sword-leaning", which conveys the selfless dedication of a generation of space researchers from the perspective of women and children.

The seemingly gentle story gradually brings a series of emotional conflicts: reorganized families, adopted children, accidents, and white lies about "father’s poems" … The most common plot often contains the most touching energy, which is the most tearful chapter in the whole film. Zhang Ziyi, who appeared without makeup, restored the love between her parents at that time to the greatest extent with her superb acting skills, which also showed us.

Xú Zhēng’s Duck Prophet: Revealing the shooting of China’s first TV advertisement.

Xú Zhēng is regarded as the "elder statesman of the Three Dynasties" in the National Day Trilogy. From the first film to the present, he is the only director and starring in the creation of every film, from Leap in that year to The Last Lesson in that year, and now to Duck Prophet. More interestingly, this is the fourth collaboration between him and child star Han Haolin, because Han Haolin has made a guest appearance in Lost in Russia besides the National Day trilogy, but it is not easy for them to become the father and son in the story for the first time until the Duck Prophet.

The story of Duck Prophet tells the shooting experience of the first TV advertisement in China. The story happened in the early stage of reform and opening up, and everything is new. But this chapter praises not only the people who contributed to the birth of this advertisement, but also all the trendsetters who dare to think and act. This is an innovative consciousness and fighting spirit that is not afraid of challenges and forge ahead.

Shen Teng’s "Youth Travel": Linking the Time and Space Travel between the Present and the Future

Compared with the traditional narrative of the first three stories, Shen Teng, the first director, feels a little "the sword is on the side of the front". Although he brought a typical Mahua FunAge-style comedy style, he has more moving power after integrating the stories of science fiction and parent-child feelings. Although this story begins with Shen Teng’s bionic man breaking into the lives of primary school students, it ends with him returning to his starting point-in 2050, he was supposed to cross into the future, but he accidentally returned to the past. Although this was not a successful task, it linked the kinship between the bionic man and the scientist who created him, and told the audience by the story that the most important thing in family education is to support children’s dreams and accompany their growth.

Aside from each director’s grasp of the characteristics of the times and the emotional analysis, looking back at these four chapters, each story also tells us a lot of things that we didn’t know before, which is the historical value added by the film in addition to its audio-visual appeal and story influence: the four stories took place in the years, from War of Resistance against Japanese Aggression period to the present era, capturing several nodes of the creation, establishment and development of the new China. The four stories are narrated around the four key words of "sacrifice", "dedication", "innovation" and "dream" respectively, and let us feel from point to point that today’s life is hard-won. The four stories are independent and organically combined, with a strong lineup, wonderful plot, sincere feelings and tears in Qi Fei, which is the most worth watching in this National Day file.

A few days ago, the large-scale network theme interview activity of "Happy Flowers Bloom in New Frontier" entered Xing ‘an League and Hulunbeier City in Inner Mongolia, and conducted in-depth research and interviews on the new practices, new paths, new explorations and new achievements of fighting poverty and building beautiful homeland.

Small garlic was planted in the courtyard, and Wusan Village got rid of poverty and became well-off

The picture shows a vegetable garden in a farmer’s home in Wusan Village, Taiping Township, Tuquan County, Xing ‘an League, Inner Mongolia. (Duan Xingyu Photography)

Garlic has been planted in the courtyard of Wusan Village, Taiping Township, Tuquan County, Xing ‘an League for more than 30 years. The villagers used the unique local soil conditions and rich planting experience accumulated in past dynasties to continuously expand the planting scale of purple garlic in Wusan Village.

Nowadays, purple garlic planting industry has become the leading industry in the courtyard economy of the village, and more and more people have become rich by planting purple garlic.

The picture shows that farmers are sorting out the braided garlic. (Huangfu Wanli Photography)

Yang Baotian, Party Secretary of Taiping Township, said: "Planting purple garlic in the courtyard has been realized ‘ Busy for half a year, two money for half a year ’ The labor intensity is not high and the benefits are good, especially suitable for the elderly and poor people with poor labor ability. "

Today, more than 200 acres of courtyard land in Wusan Village can produce about 4 million garlic, with an income of more than 10,000 yuan per acre. The per capita income of farmers is 5000 yuan. There are 29 poor households with 56 people in Wusan Village, and all of them have been lifted out of poverty.

The picture shows the villager Xu Hechun holding his own purple garlic with a smile. (Huangfu Wanli Photography)

In the yard of 66-year-old Xu Hechun’s house, there are a lot of purple garlic braided, and one garlic braid has braided a hundred garlic. Pointing to the vegetable field in his yard, he calculated a fortune account with the reporter: "In my family’s field, planting garlic in spring can first harvest garlic moss, then harvest purple garlic, and then plant Chinese cabbage." An acre of real estate garlic is about 20,000 heads, each head is 50 cents, and it can sell for 10,000 yuan; The yield of garlic moss per mu is about 400 kg, and the income is 2,000 yuan per kg of 5 yuan. Cabbage can receive about 20 thousand Jin, 20 cents per Jin, and the income is 4000 yuan. The total gross income is 16,000 yuan. Excluding the cost, the net income can reach more than 10,000 yuan. "

The picture shows a happy smile on the face of villager Wang Jinxia. (Huangfu Wanli Photography)

Wang Jinxia, a 67-year-old poverty-stricken household who set up a card, mentioned the government’s help to her and kept saying, "They are my most grateful people. Without them, there would be no happy life for me today."

In 2011, Wang Jinxia’s husband died of illness, which made the family’s economic situation worse. In 2015, helping units and cadres began to help her develop garden planting: "Xu Hechun is an agricultural extension worker in the village. He often comes to my home to talk about purple garlic planting technology, and the resident team and village cadres also help me plant it. Purple garlic has become my family’s poverty alleviation ‘ Zifumei ’ 。”

Wang Jinxia’s neat little yard (Wu Nan photography)

Although Wang Jinxia’s farm yard has only one acre of land, it is still kept clean and the crops are even more uniform. She proudly mentioned the purple garlic in her own field: "Although the garden is not big, it brings me a lot of benefits every year. I grow purple garlic except the vegetables I eat at home."

From watching the weather to watching the data, smart agriculture takes root here.

Watching 10,000 mu of rice waves, enjoying 1,000 mu of flowers and looking up at the starry sky in the cabin, this season, entering the National Modern Agricultural Industrial Park in Zalaite Banner, Xing ‘an League, Inner Mongolia, seems to have entered a beautiful scenic spot. Here, the romantic and pleasant pastoral life is desirable, and the gorgeous turn of traditional agriculture is even more surprising.

Working in the field gets rid of relying on the sky to eat and turns to digital and precise management; Green and organic rice "rises from the wind and water", and its quality has steadily improved; The deep integration of agriculture, literature and tourism promotes farmers’ income in many ways … … A series of new technologies and new models have enabled smart agriculture to take root here and inject new impetus into the implementation of rural revitalization.

Rice in the Science and Technology Service Center of "Internet of Things+Smart Agriculture" in Zhalaite Banner National Modern Agricultural Industrial Park (Economic Daily-China Economic Net reporter Zhang Xiangcheng/photo)

A grain of rice with identity

"Zhalaite rice, a rice with identity." Smart brain in industrial park — — "Internet of Things+Smart Agriculture" Science and Technology Service Center, AR voice broadcast has aroused people’s interest.

"Excuse me, what is the rare earth element?" "What Causes Rice Lodging" … … On the big screen of the intelligent brain, the reporter saw some questions from farmers. Xu Huimin, director of the Industrial Park Management Committee, introduced that the "Handheld Industrial Park" exclusive App customized and developed by the Industrial Park has many functions, such as online training, early warning of agricultural conditions, planting guidance, and release of supply and demand, which provides guidance for farmers’ production.

"Our industrial park laboratory gives digital guidance to farmers from planting to harvesting, including seed, soil, water and fertilizer testing, and gives specific opinions to achieve the goal of high yield." Wang Xiaojuan, an associate researcher of Xinjiang Tianye Group, who came to the industrial park for guidance, introduced. For example, in the past, when farmers processed the dried rice, they would habitually take a bite to see how it was sunned. Now, they can directly look at the data, that is, look at the water content, and the rice can be processed with a water content of about 15%, which is equivalent to letting farmers change from experience farming to relying on data farming.

In addition, after the rice is sold, consumers can scan the code and trace the source with one key, not only to see the origin information, but also to see the whole growth process of rice from seeds. In this way, a bridge of trust has been built between farmers and consumers.

It is understood that this year, the industrial park launched the public brand digital identity management service system of "Xing ‘an League Rice Zhazha Special Flavor Rice", distributing "one thing and one yard" digital "ID cards" for high-quality agricultural products, and establishing an agricultural product evaluation management system including food safety, regional characteristics, benefiting farmers and helping each other, and realizing industrial digitalization and digital industrialization. "In the past, it was farming by looking at the sky. Now it is farming by looking at the data. It is very promising for farmers to increase their income this year. In the next step, we must increase publicity and training, so that our large grain growers and enterprise cooperatives can understand smart agriculture and use their smart brains to increase their income and get rich. " Xu Huimin said.

Rice fields in Zhalaite Banner National Modern Agricultural Industrial Park (Economic Daily-China Economic Net reporter Wu Xiaojuan/photo)

Green organic rice "wind and water rise"

Rice grows in the water, ducks play in the water, and fish, shrimp and crabs swim in the water. This kind of dynamic and static picture is a portrayal of ecological breeding in the industrial park.

In recent years, in order to solve the bottleneck of increasing farmers’ income, we have adjusted the planting structure and focused on developing green organic rice. Lu Yongze, deputy secretary of the Party Committee of Haolibao Town, said that the yield per mu of ordinary rice has now exceeded 1,200 Jin, and there is limited room for yield improvement, and the price is relatively low. After turning to planting green organic rice, the "high quality" agricultural products can be "excellent price".

Haolibao Town is the core area of Zhalaite Banner National Modern Agricultural Industrial Park, with an area of 280,000 mu of cultivated land, including 150,000 mu of paddy fields. Good ecology produces high quality rice. Fish, lobsters, crabs, ducks, etc. grow in rice fields, realizing a new model of modern agricultural development of "multi-purpose, multi-purpose and multi-harvest in one season", which not only saves water and soil resources, improves the utilization rate of resources, but also improves the quality of rice, giving birth to "one acre of land" in personal tailor. "Ducks, fish, shrimps and crabs can survive very well, which shows that our rice is green and ecological. If chemical fertilizers and pesticides are used, it is difficult for them to survive." Lu Yongze said.

Now, private ordering and claiming agriculture in Haolibao Town has become a common practice. Lu Yongze introduced that claiming the customers of the base ensures an annual output of more than 400 kilograms of high-quality rice per mu, among which rice fish, rice shrimp and rice crab also belong to customers. Claiming the rice field industry has freed farmers from the dependence on production, and changed the old way that rice can be served on the table through many intermediate links, thus ensuring the quality of agricultural products from the source. At present, there are 8 such customized claim bases in the town, totaling 16,000 mu, and more than 2,000 mu have been customized, achieving an average net income increase of about 3,000 yuan per mu.

Marigold Flower Sea in Zhalaite Banner National Modern Agricultural Industrial Park (Economic Daily-China Economic Net reporter Wu Xiaojuan/photo)

Deep integration of agricultural, cultural and tourism

Ten thousand mu of land, rice waves like the sea, breeds infinite hope; Thousands of acres of marigold swaying in the wind, competing to bloom; A hundred acres of lavender sea of flowers is beautiful and charming, intoxicating; Love sculptures, windmill mills and wooden plank roads dotted in flower fields have attracted many tourists to stop and watch and take pictures. Farmland turned into scenic spots, rural areas into parks, and Haolibao Town promoted the deep integration of agriculture, culture and tourism, and achieved a new level of rural tourism.

Hu Xiyuan, propaganda member of the Party Committee of Haolibao Town, told the reporter that 1,000 mu of marigold was planted by Wudaohe Agriculture and Animal Husbandry Cooperative in Wudaohezi Village of Haolibao Town, with an average yield of about 2 to 3 tons per mu, and the purchase price of foreign merchants was 1,100 yuan/ton, with considerable economic benefits. In addition, the change of farmland into landscape has also promoted the employment of the surrounding labor force and increased the tourism income of farmers.

At present, the industrial park takes advantage of the unique geographical advantages of Haolibao Town to create a 30-kilometer bicycle loop line, "rice field painting" and "rice dream starry sky" and other rice field characteristic landscapes, and to build a homestay area, including restaurants, clubs, commercial streets, amusement parks and other entertainment facilities. "Farmland turns into scenic spots and rural areas into parks, which means increasing farmers’ income in many ways." Lu Yongze said.

　　　　With the development of cars towards low fuel consumption, small emissions and multi-function, small MPV has become the object of more and more users’ choice. Among all kinds of car products, finding a cost-effective car is as confusing as choosing beautiful candy in a department store. This time, we selected four models with good reputation in the small MPV market, namely Nissan Converse, FAW Senya M80, Landwind Fashion and Honda Fit. Let’s see which one is more cost-effective.

　　　　Nissan converse: lively and smart

　　　　Nissan converse has learned some experience from Nissan Junyi MPV in design, with a body length of 4178 mm. The sitting posture of the front row is similar to that of a car, the front windshield is wider, and the interior inherits the characteristics of Nissan’s car design. The components are arranged compactly in the car body, but they are cramped in the lateral space. In terms of the use of space, the backrest of the rear seat of Converse can be laid down according to the 4/6 split type, and its loading space can be expanded to a maximum of 1,548 liters, which greatly improves the practicability of the car load.

　　　　In terms of power, Converse uses a 1.6-liter four-cylinder engine with code name HR16DE, with a maximum power of 77 kW/5,200 rpm and a maximum torque of 150 N.m/4,400 rpm. The cylinder head and cylinder block are made of all-aluminum materials. HR16DE is characterized by quietness, fuel economy and good power. When accelerating, the engine is relatively active. Although there is no pleasant push feeling, the performance of the 4-speed automatic transmission is much smoother than expected. The deficiency is the lack of grip and high-speed stability.

　　　　FAW Senya M80: X-teams! !

　　　　The second appearance is FAW Jilin Senya M80. Although it has entered the market for a short time, the strength of Senya M80 can not be underestimated by virtue of the quality of FAW and the selling point of its models. Its first concept of "X-TEAMS" is to put a heavy "bomb" into the small MPV market.

　　　　Because Senya’s English is XENIA, X stands for brand, but at the same time it also stands for the meaning of possibility, breakthrough and transcendence without limit.

　　　　"T" stands for Toyota, one of the biggest selling points of Sunya M80, that is, Toyota’s innovative multifunctional global strategic vehicle platform, which is a design platform tailored for economical multifunctional urban vehicles. Thanks to the Toyota platform, the Sunya M80 is superior in handling, stability and driving experience. In the sales list of small MPV in 2010, M80 won the title of champion.

　　　　"E" is the abbreviation of Engine, which represents the core of Sunya M80-imported DVVT engine. The characteristic of DVVT (Dynamic Variable Valve Timing) is that it can adjust the torque and change the fuel saving and exhaust cleanliness according to the power required by the vehicle, so as to maximize the potential of the engine. In actual driving, the maximum power of M80 engine is 80KW and the maximum torque is 142N·m, which makes it start smoothly, accelerate sensitively, and push back obviously after stepping on the accelerator deeply, which is why the performance of M80 is not inferior to that of 1.5L displacement products.

　　　　"A" is taken from the English Auto, which stands for the imported automatic gearbox used in the Senya series. Although the M80 is a manual gearbox, another elite automatic gearbox is unique at this price.

　　　　With the golden combination of Toyota platform and imported engine. "M" (Multifunction) represents the multi-functional characteristics of the car. For example, the Sunya M80 looks small from the outside, but the interior space has surprised many users. The size of the whole car is 4120 x 1640 x 1695 mm. Due to the design of "four wheels and four corners", the use of space is very "in place". With the combined design of 5 seats /7 seats inside, the space inside the car immediately increases when the rear seats are put down, which avoids the situation that dead corners occupy space in the previous box moving and freight transportation. Surprisingly, as many as 23 storage spaces in the M80, together with the trunk, constitute a flowing "space" of the Sunya M80.

　　　　In order to achieve the multi-purpose of commercial and passenger use, Sunya M80 has a ground clearance as high as 200mm, which makes M80 have unparalleled high passability, whether in potholes or rugged mountain roads. The minimum turning radius is 4.7m, which is particularly prominent when passing through complex roads and crowded traffic.

　　　　Finally, "S" stands for Safety. For the means of transportation, the safety of the car can never be ignored. After the rigorous crash test, the comprehensive index of Sunya M80 is higher than that of the same class car products, which is attributed to the material of M80 body, good platform and manufacturing technology.

　　　　Continental style: European style

　　　　Although it is the first MPV of Landwind (Chang ‘an), Landwind Fashion has some European style in vehicle design, but not many "China characteristics". The whole vehicle length of Fashion is 4410mm, and the wheelbase of 2710mm reaches the level of medium and large cars. The height of 1640mm is much higher than that of ordinary cars, but because of the good proportion of the whole car, it is not particularly high, showing a little image of "sedan MPV".

　　　　In terms of space arrangement, fashion adopts three rows of seats, with higher front seats and good view; There is plenty of space in the middle row, even passengers with a height of 185cm will not feel cramped; The seats in the back two rows can be adjusted vertically, so it has obvious advantages in carrying people, but the flexibility of the overall space is average. The storage space in the car is narrower than that in ordinary cars, and there are only one or two convenient storage compartments around the driver’s seat.

　　　　In terms of power, Fashion adopts the 1.6-liter single overhead camshaft engine independently developed by Changan. In actual driving, the power output of the engine is very linear, which is good for daily driving. But once the car is "weddings", it is very difficult for the car to drive, especially on the climbing section.

　　　　Honda Fit: Car Representative

　　　　Honda Fit has always been outstanding in small cars. Its pleasing appearance and brand awareness have captured the hearts of many young users. This comparison starts with the use space of vehicles and engine control.

　　　　In the use of space, the body size of Fit is 3900*1695*1525mm, which is higher in length, width and height than the old model. However, due to the size of the body and the design of the internal space, the adjustment of the rear seat of Fit is limited. If the passenger is more than 180cm in height, the space of legs and head is cramped.

　　　　From the core technology, Fit is equipped with a 1.5-liter i-VTEC engine. Its maximum power is 88km/6600rpm and maximum torque is 145 N m. In actual driving, in order to ensure certain comfort, the soft suspension lacks sufficient support in the limit state; The response of the throttle is slightly delayed when driving fiercely. Although it is easy to control, the overall sportiness is slightly poor.

　　　　Summary:In the comparison of the space and power control of four small MPVs, all four cars try to create a multi-functional seating space for the owners, such as the 4/6 ratio of the back backrest of converse; Lufeng’s three-row seat design: Fit considers the space of the rear passengers, but there is no doubt that the new Sunya M80 starts with the concept of X-TEAMS, with the design of Toyota platform and four wheels and four corners in the car, which is more reasonable in handling, driving experience and space arrangement. The power and handling of the four MPVs have their own strengths. Although the displacement is close, the power performance of Converse, Landwind and Fit is inferior to that of Senya M80 when climbing with full load, which may be the power of M80 Toyota platform +DVVT combination. Of course, users must have different opinions on the choice of models. However, when it comes to cost performance, the price of Sunya M80 is less than 60,000 yuan, which really hits similar products. After all, this is an era, and sometimes cost performance is king!

1905 movie network news On July 26th, the box office of domestic animated films broke through the 1.3 billion mark, officially ranking among the top five in the box office of China’s animated film history. After the film was released, it won a double harvest of box office reputation, and the spontaneous publicity of fans boosted the box office of the film to continue to rise.

In the film, the wonderful lives of China’s famous ancient poets, such as Li Bai, Gao Shi and Du Fu, which are familiar to everyone, appeared on the big screen in a new form. The magnificent scenery of Chang ‘an and Yangzhou in the Tang Dynasty was close to the audience’s imagination of the weather in the Tang Dynasty, which left a deep impression on everyone.

There are also many scenes with ink and wash styles in the film, which reflect the soft and freehand charm of Chinese traditional aesthetics among the grand scenes.

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Welcome to [Autohome Xi’an Discount Promotion Channel] to bring you the latest car market trends. Currently, the much-anticipated promotion is being carried out in Xi’an, providing consumers with a very attractive car purchase opportunity. The maximum discount has reached an astonishing 174,900 yuan, and the minimum starting price has been reduced to 472,000 yuan. This discount range provides a rare car purchase opportunity for you who pursue a high-quality life. Want to know more affordable details, or get a more specific car pickup price? Be sure to click the "Check Car Price" button in the quotation form below to let a professional consultant serve you and seize this unmissable moment.

With its refined body design and elegant side lines, the Volvo XC90 outlines a perfect combination of power and elegance. This luxury SUV measures 4953mm*1958mm*1778mm and has a wheelbase of 2984mm, ensuring a spacious interior and excellent ride stability. Its 275/45 R20 tires not only provide excellent grip, but also complement the rim style, giving the vehicle a unique visual impact. Overall, the XC90’s side lines are smooth, highlighting its characteristics of luxury and practicality.

The interior design of the Volvo XC90 highlights the concept of both luxury and comfort, and exquisite Swedish craftsmanship is used throughout. The exquisite leather steering wheel provides an excellent grip, and the manual up and down + front and rear adjustment functions are used to ensure convenient control for the driver. The 9-inch central control screen acts as an information center, integrating functions such as multimedia systems, navigation and telephone, and automatic speech recognition control makes operation more intelligent. The seats are made of high-grade leather, and the main and passenger seats can be adjusted in multiple directions for front and rear, backrest, height and waist support, including heating function, providing the ultimate comfort experience for passengers. In addition, the front seats are also equipped with electric seat memory function, while the rear seats support proportional reclining, providing convenience for flexible use of the interior space.

For the Volvo XC90 model, it is equipped with an excellent 2.0T turbocharged engine with a maximum power of 184 kW and a maximum torque of 350 Nm, which can provide a strong power of 250 horsepower. With an 8-speed automatic transmission, it ensures smooth driving and fuel economy.

Overall, Autohome owners gave the Volvo XC90 a positive review. They particularly appreciated the spacious space and atmospheric exterior design, which they believed added to the overall performance of the vehicle. While meeting the needs of families, the XC90’s outstanding quality and performance are undoubtedly one of the reasons for its popularity. I believe that this model can provide a satisfactory driving experience, whether for family travel or business use.

October 4, 2021Journal no.2434

　

As an important schedule in a year, which is second only to the Spring Festival, the eleventh file every year is regarded as an important node that impacts the KPI of the box office throughout the year. After bidding farewell to the depressed summer and Mid-Autumn Festival, in October, the domestic film market has recovered, and many large-scale movies are rushing to be released on the National Day. In addition to domestic large-scale movies, Hollywood blockbusters have also begun to return, and the long-lost "fairy fight" picture is about to be staged.

This year’s National Day file started on September 30th, with 8 new films released. Among them, The Battle at Lake Changjin and My Father and I are the most anticipated movies in the National Day. The former is directed by Chen Kaige, Tsui Hark and Lin Chaoxian, and starred by Jason Wu, Jackson Yee, Duan Long, Zhu Yawen, Jerry Lee, Hu Jun, Han Dongjun, Huang Xuan, Ou Hao and others. The latter is jointly directed by Jason Wu, Zhang Ziyi, Shen Teng and Xú Zhēng, starring Jason Wu, Leo, Zhang Ziyi, Huang Xuan, Shen Teng, Ma Li, Xu Zheng, Song Jia and others. Both films have very strong lineups, almost bringing together the top actors and directors in the Chinese film industry.

The Battle at Lake Changjin-

Restore the real battlefield of Changjin Lake to resist US aggression and aid Korea

Director:Chen Kaige/Tsui Hark/Lin Chaoxian

Starring:Jason Wu/Jackson Yee/Duan Long/Zhu Yawen/Jerry Lee/Hu Jun

Type:Plot/history/war

Release date:2021-09-30

Recommended reason:Based on the battle of Changjin Lake in the second battle of the War to Resist US Aggression and Aid Korea, the film tells a magnificent history: 71 years ago, Chinese people’s Volunteer Army went to the DPRK to fight, and in the extremely cold and harsh environment, the Eastern Front combat troops pursued all the way with their iron will and heroic fighting spirit, bravely killed the enemy, reversed the battlefield situation, and played a military and national prestige. The film stars Jason Wu, Jackson Yee, Zhu Yawen, Jerry Lee, Elvis Han and Hu Jun, and Chen Kaige, Tsui Hark and Lin Chaoxian are the producers and directors. The theme of the film to resist U.S. aggression and aid Korea can easily arouse people’s feelings about home and country, further accelerate the fermentation and sinking of word of mouth, and realize the spread of broken circles.

Me and my parents

-pay tribute to your parents.

Director:Jason Wu/Zhang Ziyi/Xú Zhēng/Shen Teng

Starring:Jason Wu/Zhang Ziyi/Xú Zhēng/Shen Teng/Han Haolin

Type:plot of a play

Release date:2021-09-30

Recommended reason:With the theme of little people in the great era, the film created a group of ordinary people who are full of flesh and blood, full of emotion, ordinary and great, and gathered more than 50 powerful actors to compete on the same stage. To some extent, they also represented the mission inheritance of several generations of filmmakers in China. The film takes four eras as the sequence, focusing on four very different families, with the chapters of Riding the Wind, Poetry, Duck Prophet and Youth Travel respectively. It describes the struggle experiences of several generations of parents from the perspective of "home and country", tells the blood connection and spiritual inheritance of Chinese, and reproduces the memory of Chinese’s hard work.

Five Boys Who Drove the Water—

The story of an unprecedented synchronized swimming performance

Director:haolin song

Starring:Xin Yunlai/Feng Xiangkun/Li Xiaoqian/Wu Junting/Wang Chuan

Type:Comedy/sports

Release date:2021-09-30

Recommended reason:It tells the story that five high school boys with different personalities joined the school’s men’s synchronized swimming team by mistake. Facing the distrust and ridicule of teachers, classmates and parents, they ignited the fighting spirit of "wanting to win once" and completed an unprecedented synchronized swimming performance through all difficulties.

Cpaing and Lu Xixi’s Canned Little Man.

-"Canned Man" is a real fairy tale movie.

Director:Yu Fei

Starring:Hong Yuexi/Zhuang Zexi/Tian Yu/Liu Yiying/Yu Shuyao

Type:Comedy/children/fantasy

Release date:2021-09-30

Recommended reason:The film is adapted from the fairy tale of Canned Little Man written by Zheng Yuanjie, the "King of Fairy Tales". The two protagonists in Canned Little Man of Pipiru and Lu Xixi are from this magical magazine. They are twin brothers and sisters and good friends of Shuke and Beita, and Canned Little Man is one of the stories specially written by Zheng Yuanjie for them.

Tyrannosaurus Tu Tu with Big Ears in Action—

Childhood memories return again

Director:Suda

Type:Animation/Children/Fantasy

Release date:2021-10-01

Recommended reason:Tu Tu with Big Ears is an original animated work produced by Shanghai Animation Film Studio in 2004. It is the growing memory of two generations and is still loved by many children and their parents. "Round head and big ears, clumsy hands and clumsy feet running like a top", this child with big ears named "Hu Tutu" is like a small sun, which can bring endless happiness to everyone every time.

Exploring the Princess of Cats and Mermaids—

Invite you to go on an adventure under the sea.

Screenwriter:Liang Le Xiao Hongyun

Type:Animation/Children/Fantasy

Release date:2021-10-01

Recommended reason:There are 180 episodes in the four TV versions of Detective Cat, and the whole network plays more than 300 million times, which is very popular among children. The first animated film "Exploring the Cats and Mermaid Princess" perfectly integrates fine production into funny and novel stories, which is bound to make Daguan fans who have always liked to explore cats gain new joy!

The eagle catches the chicken—

An indispensable game in childhood

Director:Dong long

Type:Animation/Children/Fantasy

Release date:2021-10-01

Recommended reason:Whether you are born after 80′ s, 90′ s or 00′ s, "the eagle catches the chicken" is an indispensable game in childhood. In the process of running and chasing, children scatter laughter and laughter on the playground, and also gain friendship during the game. The movie "The Eagle Catches the Chicken" adds a new annotation to this original antagonistic relationship: the hen raised the baby eagle out of maternal instinct care, and the baby eagle Jinbao stood up in a crisis when she grew up, and the firmness of protecting her home showed her great love and morality beyond the population.

Lanxin Grand Theatre-

Gong Li Su Yan appeared in the mirror to restore the true colors of the actors.

Director:Lou Ye

Starring:Gong Li/Mark Chao/Odagiri Joe/Pascal Greggory

Type:plot of a play

Release date:2021-10-15

Recommended reason:The film is adapted from Hong Ying’s novel The Death of Shanghai and Yoko Guangli’s novel Shanghai, starring Gong Li, Mark Chao, Eric Wang and Zhang Songwen. The film tells the story of Yu Yan, a movie star, who returned to Shanghai in 1941 to play the drama Saturday Novel directed by her old love Tanna. However, all forces paid close attention to her movements and wanted to find out the real purpose of her visit. A woman’s fate is closely drawn by the times. In the play, the foreign enemy and I are inseparable. Under the undercurrent, she has a choice to change her fate.

Turandot: The Origin of the Curse—

Guan Xiaotong provoked the girder.

Director:Zheng Xiaolong

Starring:Guan Xiaotong/dylan sprouse/Jiang Wen/Hu Jun/Sophie Marceau

Type:Love/war/fantasy

Release date:2021-10-15

Recommended reason:Inspired by Turandot, one of the world’s top ten operas, this film tells the story of Khan’s search for all the world’s talents to solve the mystery in order to save Turandot, his daughter cursed by the tricolor bracelet. Calaf, whose identity is mysterious, becomes the key to solve the mystery, and the murderous general intends to take advantage of the chaos to seek power, thus a story surrounding war, conspiracy and love begins. The film has a very strong lineup. The film is directed by director Zheng Xiaolong, directed by screenwriter Wang Xiaoping, starring Guan Xiaotong, dylan sprouse, Hu Jun, SNH48, Sissi, Wang Jia, Zou Zhaolong, etc., featuring Jiang Wen’s friendship, especially Sophie Marceau and Vincent Perez, with a large number of big names and huge momentum.

Dune—

Sweet tea "Love each other and kill each other" in Zendaya’s dream

Director:David Lynch

Starring:William Lin Hurt/Matt Kaisla/alec newman

Type:Action/science fiction

Release date:2021-10-22

Recommended reason:The Hollywood sci-fi masterpiece Dune has recently won box office titles in many regions around the world, and the praise rate of rotten tomatoes has been more stable, with some rising as high as 91%, which makes China audiences increasingly look forward to witnessing the legend on the big screen. The film is directed by denis villeneuve, the new godfather of sci-fi movies who once created "Coming" and "Blade Runner 2049". The "Sweet Tea" stars Timothée Chalamet, Rebecca Ferguson, oscar isaac, josh brolin, Stellan Skarsgard, Dave Batista, Zendaya, Zhang Zhen, Jason Moma and Javier Baden, and the top sci-fi imagination sets off an audio-visual feast.

The first incense burner—

Sandra Eddie Peng Yuyan staged the topic of love.

Director:Ann Hui

Starring:Sandra/Faye Yu/Eddie Peng Yuyan/Zhang Junning

Type:Love/plot

Release date:2021-10-22

Recommended reason:Adapted from Zhang Ailing’s work "Fragrance of Aquilaria Resina: The First Furnace" attracted a lot of controversy when it was started. This film is the third remake of Zhang Ailing’s novel after directed by Xu Anhua’s "Love in a Fallen City" and "Half Life", starring Eddie Peng Yuyan, Sandra, Faye Yu and others. It tells the beautiful story of a Shanghai girl Ge Weilong who went to Hong Kong to study and met a playboy Qiao Qiqiao, and a series of love-hate entanglements happened between them.

The Grand Theft—

Argentina’s annual local movie box office champion dies

Director:Ariel ViNograd

Starring:Diego peretti/guillermo francella

Type:A comedy/crime/action

Release date:2021-10-22

Recommended reason:The film is adapted from a sensational real bank robbery in 2006, directed by Argentine director Ariel ViNograd, starring diego peretti and guillermo francella. The film tells the story of a down-and-out artist planning to rob a bank in Rio de Janeiro, Acasuso, and assembling a group of strange thieves with stunts. A series of serial schemes such as "hiding the sky from the sea" and "golden cicada peeling off the shell" are amazing. The logic of "high IQ" crime is strict and reversed constantly, and it is amazing.

Wuhai—

Surreal but not as those know it who have been poor together

Director:Zhou Ziyang

Starring:Huang Xuan/Yang Zishan/Tumen

Type:Reality/love/suspense

Release date:2021-10-24

Recommended reason:Wuhai is a realistic film with a compact plot, starring Huang Xuan and Yang Zishan, especially Tumen and Wang Shaohua, and starring Sophir Hwang, Wang Yu and Chao-bei Wang. It tells the story of a young couple’s emotional storm and great changes in reality in just a few days.

007: No Time to Die—

One of the top IP in film history

Director:Cary Fukunaga

Starring:Daniel craig/ana de armas/Léa Seydoux/rami malek

Type:Action/horror/adventure

Release date:2021-10-29

Recommended reason:As one of the top IP in film history, the 007 series has now reached the 25th installment. On September 29th, the much-anticipated action masterpiece "007: No Time to Die" held its world premiere in London. daniel craig, bond girl, Léa Seydoux and ana de armas were all dressed up, and Starlight Glimmer. With the opening ceremony, the word-of-mouth of the film was also lifted, and rotten tomatoes started with a score of 100%, winning the best performance of the daniel craig Bond series.

Embarrassment—

Yôjirô Takita’s classic film 4K restoration.

Director:Yôjirô Takita

Starring:Masahiro Motoki/Tsutomu Yamazaki/Ryoko Hirosue/Kazuko Yoshiyuki/Takashi Sasano/Kimiko Yo

Type:plot of a play

Release date:2021-10-29

Recommended reason:Based on the novel The Diary of the Funeral Husband by Japanese writer Aoki Shinmen, The Funeral Master was directed by Yôjirô Takita and co-starred by Masahiro Motoki, Tsutomu Yamazaki, Ryoko Hirosue, Kazuko Yoshiyuki and Takashi Sasano. The film tells the life of a Japanese mortician. From the perspective of a novice mortician, the film observes all kinds of deaths and stares at the loving people around the deceased.

I’m the Guardian—

Focus on remarried family conflicts

Director:Respectfully

Starring:Shang Yuxian/Yanhui Wang/Lin Jingzhe

Type:Family/plot

Release date:2021-10-29

Recommended reason:I’m a Guardian is a film focusing on the realistic theme of family and belonging, which shows the confusion of contemporary urban youth in family, work and life with delicate brushwork. The film has been well-known in many internationally renowned film festivals and won numerous awards. In the previous screening, many viewers commented that the film "the story is warm and delicate, reflecting millions of ordinary families" and "an ordinary life epic from a female perspective".

　

"My Father and I" The Battle at Lake Changjin leads the National Day file.

This year’s film market is generally tepid. Although both the Spring Festival and Qingming files have broken the records of previous years, they have remained in a relatively depressed state for a long time due to factors such as insufficient supply of large films and low audience sentiment. According to the data of Cat’s Eye Professional Edition, the total box office in the past summer file from June to August only received 7.381 billion yuan, which was not only lower than the same period in 2014, but even less than the total box office created in the seven days of this year’s Spring Festival file. The total box office of the Mid-Autumn Festival is 453 million, which is also greatly lower than last year. In October, with the movie "My Father and I" made by The Battle at Lake Changjin and other major producers, the cinema seems to be welcoming signs of warm spring, and the approach of the National Day file also makes the slogan "the strongest National Day file" strike again.

However, with the arrival of the National Day file, the so-called "strongest" began to be controversial after the Railway Hero and Ten Years of Warm Words, which were originally scheduled for the National Day file, quietly withdrew near the National Day file, and the National Day file formed a pattern of "2+1+5". The first camp is composed of The Battle at Lake Changjin’s main theme film Me and My Father, the second camp is a youth film, and after the exit of Ten Years, there is only one film, Five Boys Who Drove the Water, and the third camp is composed of five children’s films, such as Pipiru and Tiny People in Lu Xixi, Tyrannosaurus Tu Tu with Big Ears in Action and Tyrannosaurus Tu Tu with Big Ears in Action.

The box office appeal of the three camps is very different. The first camp’ sThe Battle at Lake Changjin, Me and My Father.The two films have become well-deserved National Day files.Wangzha movieBy the 29th, the pre-sale box office of two films had reached 150 million. The six films of the second camp and the third camp, together, have a pre-sale box office of less than 3 million, which is obviously a trend of cannon fodder. What’s even more shocking is that last year, he won 1.6 billion box office with Legend of Deification pays photogenic attention, and the year before last, he grabbed 5 billion box office with Ne Zha.Guangray picturesThis year, it was only a Japanese remake of a youth film that sold well for the National Day file.Five teenagers who saved the waterOn September 30th, however, the number of films scheduled for this film was only 2%, and the pre-sale box office was even lower than that of young cartoons.

　

Foreign blockbusters hit after the festival

Surprisingly, however, driven by the National Day archives, many new films came after the holiday, including not only the annual Hollywood sci-fi masterpiece Dune, but also the classic IP such as 007, and the literary film such as Lanxin Grand Theatre.

Generally speaking, movies like Dune and No Time for 007 to Die are both box office blockbusters in summer, but this year’s release was postponed to October due to the epidemic. Among them,Hollywood blockbuster DuneAfter its premiere at Venice Film Festival on September 3rd, it has been captured in many parts of the world.top-grossing movieThe freshness of rotten tomatoes is as high as 91%. Timothée Chalamet and Rebecca Ferguson, starring in "Sweet Tea", are both favorite actors in China. I believe it will be good to come to the box office in China. butSuper IP "007 is too busy to die"The premiere ceremony was also held in London on September 29th. As the last James Bond film starring daniel craig, the reputation of James Bond also got a "good start". The freshness of rotten tomatoes reached 90%, and the critic website scored 76. This achievement also made many domestic James Bond fans look forward to the film.

In addition, several famous directors’ literary works were also released in October. Directed by Lou Ye and starring Gong LiLanxin Grand TheatreWill meet with the audience on October 15; Directed by Xu Anhua, starring Sandra and Faye Yu, adapted from Zhang Ailing’s original novel.The first incense burnerIt will also be released on the 22nd; Plus a romantic film with Huang Xuan and Yang Zishan.WuhaiAnd Japanese films that won the Oscar.okuribitoIt can not only continue the popularity of the National Day file, but also make up for the lack of types, and also bring hope for the impact of high box office in 2021.

On the evening of March 29th, Hisense, a listed company, issued financial reports. Hisense’s household appliances revenue was 85.6 billion yuan, and Hisense’s video revenue exceeded 53.6 billion yuan. Both companies’ revenues increased by ten digits. Among them, the net profit growth rate of Hisense’s home appliances is nearly 98%, and its profitability is good.

Specifically, Hisense’s household appliances HVAC revenue accounted for more than 45%, exceeding 38.6 billion yuan; Hisense’s video TV business revenue accounted for more than 77%, close to 41.3 billion yuan. As of the close of March 29th, Hisense Video closed at 23.91 yuan/share, an increase of 1.14%; Hisense home appliances closed at 30.42 yuan/share, up 1.91%.

Hisense’s household appliances revenue was 85.6 billion yuan, and HVAC revenue exceeded 38.6 billion yuan.

Hisense’s household appliances are mainly engaged in refrigerators, household air conditioners, central air conditioners, freezers, washing machines, kitchen appliances and other electrical products, as well as molds, automobile air conditioners and compressors. The company achieved an operating income of 85.6 billion yuan in 2023, a year-on-year increase of 15.5%; The net profit was 2.837 billion yuan, a year-on-year increase of 97.73%.

Hisense’s home appliance air conditioning business has brands such as Hitachi, York, Hisense and Kelon. In 2023, the company’s HVAC revenue was 38.652 billion yuan, up 12.04% year-on-year. Gross profit margin was 30.66%, up 2.73% year-on-year.

In 2023, the online and offline retail sales of household air conditioners increased by 41.4% and 14.3% respectively. The central air-conditioning business achieved a year-on-year increase of 9.3% in main business income, 20.5% in total profit and more than 20% in multi-line market share.

Hisense’s home appliances have ice washing brands such as Rongsheng and Hisense. In 2023, the company’s ice washing business revenue was 26.07 billion yuan, a year-on-year increase of 22.93%; Gross profit margin was 19.11%, up 1.58% year-on-year. Among them, the refrigerator business income increased by 18.7%.

Previously, Hisense Home Appliances acquired Japan’s Sanpower Company and entered the field of automobile air conditioning. During the reporting period, the income of automobile air conditioning compressor and comprehensive thermal management plate was 9.05 billion yuan.

The company upgraded Hisense Aijia APP and Smart Cloud Platform. In 2023, the number of home appliance users of Hisense Aijia Platform increased by 54% year-on-year, the number of monthly users of home appliances increased by 58% year-on-year, the intelligent experience of home appliances increased by 8% year-on-year, and the sales of domestic smart home appliances increased by more than 40%.

In 2023, Hisense’s overseas business revenue reached 27.92 billion yuan, up 12.3% year-on-year, and the proportion of Hisense’s own brand business has exceeded 80%. The company accelerated the channel layout, and the heat pump scale of central air conditioning business increased by 46% year-on-year; The market share of refrigerator business in Thailand in ASEAN region increased by 2.3 points year-on-year, and that in Malaysia increased by 3.1 points year-on-year.

The company has strengthened overseas localization, and refrigerators and kitchen and bathroom products in the smart home appliance industrial park in Monterrey, Mexico have entered the mass production stage, which has provided support for Hisense to further explore the North American market and accelerate the overseas industrial layout. In 2023, the overall revenue of Hisense’s all-category products increased by more than 20% year-on-year, among which Hisense’s brand revenue increased by more than 70%.

Hisense’s video revenue exceeded 53.6 billion yuan, and its TV revenue was nearly 41.3 billion yuan.

Hisense Video, which focuses on display business, achieved a total operating income of 53.616 billion yuan in 2023, a year-on-year increase of 17.22%; The net profit of returning to the mother was 2.096 billion yuan, a year-on-year increase of 24.82%.

In 2023, the company controlled Ganzhao Optoelectronics, and the shareholding ratio of Ganzhao Optoelectronics increased from 20.00% to 22.64%. Ganzhao Optoelectronics also turned losses into profits. In 2023, the company achieved main business income of 1.747 billion yuan, a year-on-year increase of 20.27%.

The trend of high-end and large-screen TV has been strengthened. In 2023, Hisense Video’s TV business revenue was 41.257 billion yuan, a year-on-year increase of 17.01%. The gross profit margin was 15.99%, a year-on-year decrease of 1.36 percentage points.

The global sales of the company’s 100-inch and above TVs increased by 152.68% year-on-year, and the sales increased by 115.88% year-on-year; China mainland sales increased by 266.34% and sales increased by 175.96%.

Hisense Video’s revenue from new display services including laser display, commercial display, virtual reality display, cloud service and chip business was 6.517 billion yuan, up 40.60% year-on-year; The gross profit margin was 31.68%, a year-on-year decrease of 6.54 percentage points.

During the reporting period, the company completed the research and development of AR split glasses; The main business income of the company’s newly displayed new business accounted for 13.47%, up 2.04 percentage points year-on-year.

The company’s laser display industry includes laser tv, intelligent projection, optical engine and commercial projection, as well as in-vehicle display business under development; During the reporting period, Qingdao Haifei New Materials Co., Ltd. was established to develop and produce screen diaphragms.

Focusing on Hisense, Toshiba and Vidda, the company implements an independent and collaborative hierarchical management mechanism, adheres to "independent brands going out to sea" and "high-end going out to sea", and continuously enhances its long-term overseas development capabilities.

In 2023, the income from the main business outside China was 24.747 billion yuan, a year-on-year increase of 20.45%; The company’s overseas main business income accounted for 51.14%, up 0.47 percentage points year-on-year.

In 2023, the market share of Hisense TV retail volume increased year-on-year in the United States, Canada, Mexico, Germany, Italy, Britain, France, Spain, Japan and other important markets. North America and Europe have become the first and second largest incremental markets for overseas income, both achieving high double-digit growth year-on-year.

Beijing News Shell Financial Reporter Chen Weicheng

Editor Wei Boya

Proofread Liu Jun